Dear Colleague

CRM and client service   

The third annual PM Forum report on CRM in conjunction with The Thriving Company confirms that there is a significant difference between the vast majority of firms that achieve some financial and strategic benefits from their CRM efforts and the few which are securing the high level of benefits that can be gained.  This webseminar will cover:

• What can the marketing team do to generate improved CRM performance?
• Why the focus needs to be on relationships rather than on technology solutions
• The difference between efficiently pushing messages and generating real value
• What activities help generate the greatest returns
• What messages most influence management
  
• How to develop an effective key account management (KAM) programme
• How the marketing team can tailor each approach to help fee earners take something of perceived value to the client!
•  What KAM leaders need from the marketing team to help strengthen relationships with clients

If you would like to participate please ensure your booking request reaches us by 12 noon on Wednesday 25 August 2010.

I hope that you will be able to participate.

Lindsay Irvine Member Services Co-ordinator, PM Forum lindsay@pmint.co.uk

Meirion Jones   

Client Critical

Meirion is a key account management/CRM specialist.  Until the start of the year he led Reed Smith's pioneering global key account management programme.  He has now formed his own consultancy – Client Critical - to advise firms on key account/CRM best practice and maintains a close working relationship with Reed Smith.  Client Critical focuses on helping firms to maximize the value they offer to their clients and facilitating the behavioural changes necessary for achieving this.