PM Forum - Webseminar
Thursday 11 March 2010
Helping your firm take advantage of networking through LinkedIn
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| | | | Dear Colleague
Helping your firm take advantage of networking through LinkedIn
A network of trusted contacts has always been a professional firm's most valuable asset. In a global connected economy, your success as aprofessional and your competitiveness as a firm depend on fast access to insight and resources that you can trust.
LinkedIn is a social networking phenomenon of over 55 million professionals growingat 6% monthly, representing 150 industries and 200 countries, with halfthe members based outside the US. LinkedIn's mission is to "connect theworld's professionals to make them more productive and successful". ALinkedIn personal network consists of your connections, yourconnections' connections, and the people that they know, linking you toa vast number of qualified professionals and experts.
UK based Richard Chaplin will look at LinkedIn basics:
- Manage a public profile that summarises your professional expertise and accomplishments
- Form enduring connections by inviting trusted contacts to join LinkedIn and connect to you
- Find,be introduced to, and collaborate with potential clients, serviceproviders, and subject experts that you need to work with to accomplishyour business goals and to win work
- Becomea recognised industry expert, gain new insights, generate leads, locatejob opportunities, and drive targeted traffic to your site throughparticipating with likeminded professionals in private groups
- Post and distribute job listings to find the best talent for your firm
US based Nate Kievman will give some 'Insights from the master':
- LinkedIn Statistics – Why you must be engaged in this space
- LinkedIn Opportunities – The benefits to using LinkedIn
- Understanding the business case for LinkedIn
- Laying a successful foundation: Create an engaging, dynamic, powerful and effective profile
- Best practices to reaching your target market
- Getting your target market to find you and seek you out for business opportunities
I hope you will be able to participate.
| | When
Thursday 11 March 2010 |  |
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Time
UK -
17:30 to 19:00
Central Europe -
18:30 to 20:00
North America (Eastern) -
12:30 to 14:00 |  |
Fee
£100 plus VAT per connection |
Membership
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PM Forum is a 5,000 strong regionally-based members'
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marketing.
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Speaker profiles
 | Richard Chaplin
MPF and PM Forum
Richard'saccountancy background (he worked for KPMG for 12 years) followed byhis present role as founder and leader of the two leading global
professional bodies (MPF and PM Forum) for those involved in the
management and/or marketing of professional firms puts him in a unique
position to instigate campaigns that highlight barriers to effective
management in professional firms worldwide. He created the PM Forum's
LinkedIn group, now with over 2,800 members – less than half of whom
are UK based – and the 1,000 strong 'Professions Global' group for MPF
members. Richard also created SuperGroup Founders, the most influential
hub group on LinkedIn, bringing together senior LinkedIn personnel withthe owners of nearly all the largest LinkedIn groups.
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 | Nathan Kievman
DemingHill
Nathanis Founder & CEO of US-based DemingHill, a leading corporate social
media consulting & marketing firm. He is considered one of the
leading authorities on LinkedIn strategy, having taught over 20,000
LinkedIn members. He is owner of the 17,000 strong LinkedIn Strategies
group, the largest group of its type, and the author of LinkedintoMarketing,
which teaches businesses and LinkedIn users how to achieve their goals.
DemingHill is a consortium of the top thought leaders in each of the
core social media disciplines: creating a self-sustaining, brand
positive and self promoting digital community; recovering from a
failed/stalled social media initiative; and bringing business
performance certainty to a brand's social media strategy. |
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Professional Marketing Forum (PMF) is a trading name of Practice Management International LLP, a limited liability partnership. Registered in England and Wales. Partnership no. OC327330. Registered office 422 Salisbury House, London Wall London EC2M 5QQ. Members: R J Chaplin, N Cristina, P Lemon, Eaton Square PMI Ltd
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