Client Science - Innovate and grow your professional practice
Dear Colleague,
Client Service - Innovate and grow your professional practice
"Think of the horseless carriage, the virtual music store, and airline seats as cheap as train tickets. The most brilliant innovations come from people who are constantly challenging themselves to be better. Creativity is harnessing your imagination to produce new ideas. Innovation is putting those new ideas to work for you. The best ideas are remarkable for their simplicity."
Client Science: The Five C's Marketing Plan for Professionals.
How can a professional services firm innovate to build a more successful practice? You may think it requires big ideas, big changes and big budget. However, there are some simple, practical marketing techniques to help you attract more clients.
Rachel Killeen, managing director of marketing consultancy firm, Killeen Communications and author of Client Science: TheFive C's Marketing Plan for Professionals, will cover the various types of innovation – small incremental changes and big market-altering innovations – and provide examples of how you can improve your client's experience of your professional practice every day. Critical to the success of any professional practice is the implementation of the Five Cs Marketing Plan – Collate, Create, Communicate, Collaborate and Calculate.
Rachel will also provide insights on how to bring innovation to each of these critical areas, to help your practice stand out from the crowd, to attract new clients in the face of intense competition and to build long-term profitable relationships with your existing clients
We do hope you can join us!
NEW! We have recently updated our booking system - click on the RSVP button and see the automated system in action! Let us know what you think.
If your firm has yet to attend a PM Forum event and would like to gain a feel for the association, you can attend this event as a guest.
PM Forum events are member only and recognised by the CIM for CPD purposes.
The Professional Marketing Forum is a 5,000+ strong regionally-based members' association, formed in 1996, dedicated to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms. We are the largest and fastest growing marketing community in our sector.
Please download further information and a membership registration form.
Rachel, a graduate in Management Science from Dublin's College of Marketing and Design and from Trinity College Dublin, has been involved in marketing professional services for over 20 years.She established Ulster Bank's International and Treasury marketing functions and has worked with some of Ireland's most prominent brands.In 2008, she set up Killeen Communications, which provides sales, marketing and PR expertise to professional services firms.Her business philosophy is all about helping clients to create value, communicate effectively and establish collaborative relationships. Rachel is author of Client Science: The Five C's Marketing Plan for Professionals (Chartered Accountants Ireland, May 2010).
Professional Marketing Forum 422 Salisbury House, London Wall, London, EC2M 5QQ, UK
Professional Marketing Forum (PMF) is a trading name of Practice Management International LLP, a limited liability partnership. Registered in England and Wales. Partnership no. OC327330. Registered office 422 Salisbury House, London Wall London EC2M 5QQ, UK Members: R J Chaplin, N Cristina P Lemon, Eaton Square PMI Ltd.
