PM Forum - London
Thursday 18 March 2010
Taking advantage of online networking
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Dear Colleague,
Taking advantage of
online networking
As a member of the professional services community in London, we hope that your firm will be interested in PM Forum. Please find herewith details of the next event in London. All our events are normally member only, but if your firm has yet to experience a PM Forum event, you may attend as a guest to gain a feel for the association.
The Event Smart partners have always realised the vital importance of networking to meet new contacts and gain insights into trends. Traditionally, this has involved mostly thought leadership to raise profile and events to meet people. The web provides a brand new set of opportunities. Websites, blogs and the paraphernalia of digital marketing mean that any firm can now develop a global presence. Online business networking tools such as LinkedIn and Twitter enable those that enjoy networking to build a personal profile and massive communities of 'friends/followers' at a speed that would have been impossible through traditional routes – networking on steroids.
All of which poses interesting challenges for those responsible for account and client relationship management, including:
- Who should take responsibility?
- Should guidelines be issued to participants?
- How can contributions be made to blogs without confidential data leaking out?
- Is the corporate profile being kept up-to-date?
- Are all the useful contacts emerging from cyber space included on the firm's CRM system?
- How can those who are reluctant networkers and/or technophobes be encouraged to participate in a 'scary place full of spammers and time wasters'.
We do hope you can join us!
Join 2,800+ members in the PM Forum group on LinkedIn |
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Where
White & Case LLP
5 Old Broad Street
London EC2N 1DW
View the map
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Time
6.00pm - 9.00pm
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The Professional Marketing Forum is a 5,000+ strong regionally-based members' association, formed in 1996, dedicated to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms. We are the largest and fastest growing marketing community in our sector.
PM Forum events are member only and recognised by the CIM for CPD purposes.
Please download further information and a membership registration form.
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Agenda
6.30pm Presentation followed by Q&A
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8.00pm Refreshments and networking
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Speaker profiles
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Nick Masters
PricewaterhouseCooper
Nick is Head of Online at accountants PricewaterhouseCoopers. He is an experienced web publisher, with 22 years of journalistic and publishing experience, who understands how to use content to create market impact. He has been involved in all aspects of the development of PwC's online activities since joining in 2003, having previously helped establish internet start up 365 Media. Until 1998, Nick worked as a journalist for EMAP, Reed and the Evening Standard among others.
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Christian Walsh
Allen&Overy
Christian is website manager at law firm Allen & Overy, sitting within the firm's global communications group. He has recently drafted A&O's first digital strategy for public-facing communications. Christian trained as a journalist, initially working both online (TheSun.com) and print (The Independent). A number of travel start-ups later, he moved as online editor to a government quango which - awash with taxpayer's money - was an early adopter of everything digital. Not young enough to call himself a true digital native, he is none-the-less enthralled by the impact that new media has had on traditional industries and professions - unleashing challenges and opportunities that can be just as relevant to a law firm as they are to a local council, a travel agent or a media publisher.
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Professional Marketing Forum (PMF) is a trading name of Practice Management International LLP, a limited liability partnership. Registered in England and Wales. Partnership no. OC327330. Registered office 422 Salisbury House, London Wall London EC2M 5QQ. Members: R J Chaplin, N Cristina, P Lemon, Eaton Square PMI Ltd
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