As a member of the professional services community in the East Midlands, we hope that your firm will be interested in PM Forum. Please find herewith details of the next event in Nottingham. All our events are normally member only, but if your firm has yet to experience a PM Forum event, you may attend as a guest to gain a feel for the association.
The Event
In a climate of tight marketing budgets it is recognised that generating more business from existing clients is a cost-effective way to win new business. But it is not easy to implement cross-selling initiatives to a successful conclusion.
Why is this? What are the barriers? And how can they be overcome?
We are delighted to welcome the PACE Partner's Romey Ghadially who will deliver a lively and informative session to help marketers and fee earners alike address this opportunity. Romey will reveal:
Practical examples of successful cross-selling activities
How to cross-sell to clients without appearing pushy or losing our professionalism
What stops fee-earners cross-selling
How to motivate fee-earners to cross-sell
What marketing can do to support the cross-selling effort
The Professional Marketing Forum is a 5,000+ strong regionally-based members' association, formed in 1996, dedicated to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms. We are the largest and fastest growing marketing community in our sector.
PM Forum events are member only and recognised by the CIM for CPD purposes.
Please download further information and a membership registration form.
Before joining The PACE Partners, Romey followed a career in senior sales management roles within major service organisations. Romey specialises in the area of business growth and, over the years, he has helped coach and develop the business development skills of a multitude of professional advisers. Romey has also been very successful in helping his clients establish the sales processes they need to win and retain profitable long-term business.
Professional Marketing Forum 422 Salisbury House, London Wall, London, EC2M 5QQ, UK
Professional Marketing Forum (PMF) is a trading name of Practice Management International LLP, a limited liability partnership. Registered in England and Wales. Partnership no. OC327330. Registered office 422 Salisbury House, London Wall London EC2M 5QQ. Members: R J Chaplin, N Cristina, P Lemon, Eaton Square PMI Ltd
