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Dear Colleague,
Sustainability - the new business orientation
Why do businesses fail? Why do businesses underperform?
These questions are of direct interest to all people involved in businesses and the key question "What can be done to improve our performance?" is one that we should all be confronting every working day.
This presentation will recognise the causes of corporate failure and then propose a new sustainable approach to marketing as a solution to many of the problems faced by modern businesses.
We'll cover the historical sustainability perspective, address issues that arouse from terminology and will finish by providing a sustainable marketing framework for businesses.
We do hope you can join us!
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Where
Pinsent Masons LLP
1 Park Row
Leeds
LS1 5AB
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Time
12.30pm - 2.00pm
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Eligibility
If your firm has yet to attend a PM Forum event and would like to gain a feel for the association, you can attend this event as a guest.
PM Forum events are member only and recognised by the CIM for CPD purposes.
The Professional Marketing Forum is a 5,000+ strong regionally-based members' association, formed in 1996, dedicated to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms. We are the largest and fastest growing marketing community in our sector.
Please download further information and a membership registration form.
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