iab - Internet Advertising Bureau - www.iabuk.net

Click-thru - August 2008

14 August 2008

 

Your latest internet advertising, audience and technology news

 

After trawling the depths of the web and poaching some ideas from the other iabeers, I have compiled a collection of cool new sites and gathered some interesting stories out there about the online space.

 

Also, this month we have news of the IAB's renovated membership profile area. By logging in here to change your profile details, you will notice a number of other fields now available for you to edit, along with more space for you to upload campaigns you've worked on...You're very welcome!

 

Adam

 


THE TOP LINE FROM THE IAB

 

 

Ad ops demystified
Industry experts speak about the fundamentals that underpin ad operations.

 

IAB unveils first online video ad standards
IAB calls for traditional agencies and production companies to adopt new standards.

IAB Engage in Manchester
We headed outside London to present the latest trends and challenges in online marketing.

Mark Cranmer appointed as chairman of JICIMS

Former Worldwide CEO of Research International to lead online industry research body towards tender for new planning currency.

IAB appoints new head of research
Nicki Lynas, from PwC, joins the IAB.

 





 


BLOGGING

 


Blogs account for 1% of UK traffic
Growth in traffic to blogs is overtaking traditional media with one out of eighty-four people using blogs.
(WARC)

 




 


GAMING

 


Anime fans will love...
this advergame site based on the retro Yatterman cartoons from Toshiba.

(Adverblog)

 




 


MOBILE

 


iPhone apps could reach $1bn
In the one month since launch of the 3G iPhone, more than 60 million software programs have been downloaded.
(The Times)

 




 


ONLINE ADSPEND

 

 

Online adspend downunder hits $1.5bn
Australia have experienced a 27% increase year on year in online advertising spend.

(The Australian)

 




 


SEARCH

 

 

Feel like using something a little different...
well try Cuil, it searches more pages than Google, looks good and returns some slightly quirkier results.

 

Addict-co-matic brings all your favourites to one place...
by searching blogs, news and video sites for you to arrange in your personalised dashboard.

 




 


SOCIAL MEDIA

 

 

Underage users of social sites
Social networking age restrictions don't seem to deter younger users.

(Guardian)

 




 


TECHNOLOGY

 

 

Our 'Big Brother' gets bigger
Councils, police and 'other organisations' are are going to be given access to records of email, internet sessions and telephone calls made over the internet that will be stored for a minimum of 12 months.
(The Times)

 

New founded cloaking device material could be our answer to a faster internet
Reseachers have revealed that increased internet speeds can be achieved by slowing parts of the network down.

(BBC)

 

After Windows, what next for Microsoft?
Microsoft unveils details of Midori, their next generation virtual computer software.

(BBC)

 

Google's street cameras
Amazing new gadget allows you to sightsee before travelling.
(Google)

 




 


VIDEO & WEB TV

 

 

Kangaroo's skip momentarily haulted

The Complaints Commision have pushed back their investigation deadline until 2009.
(Guardian)

 




 


EVENTS

 

 

IAB EVENTS

 

IAB Summer Debate
3 September, Soho Hotel, London
The crux of this debate is not creativity but focused towards how much creativity matters to results. What do you believe?


 

Engage for Travel - Half Day Conference
10 September, CBI Conference Centre, London
What challenges are you facing in the travel sector today? How can you create an engaging and rewarding online presence? What do consumers respond to and what makes your advertising effective? With presentations on search, social media, online display and video as well as key insights from the industry's experts, IAB Engage for Travel will provide all the answers.


INDUSTRY EVENTS

 

Revolution's one-day conference
23 September, London
Support and maximise sales, boost customer confidence and understand consumer behaviour across multi-digital channels within online finance for an optimised customer journey.

 

ad:tech London

24 - 25 September 2008

Want to meet decision makers with over £1bn to spend on digital marketing?
Showcase your company at ad:tech London.

 

Virtual Worlds Forum Europe 2008
6 - 8 October 2008, The Bridge, London
Back for the second year, Virtual Worlds Forum Europe 2008 is produced by the Virtual Economic Forum, Europe's leading virtual worlds media company. Three days of congress, expo and workshops covering entertainment, enterprise, community, education, marketing, regulation, and finance... plus lots more. VWF is he place to make connections, be inspired and have fun. Don't forget, we like to party.

 

Changing Advertising Summit 2008

13 October, Congress Centre, London
Attend the Changing Advertising Summit 2008 and discover how, from the best in the business, to get it right!

 




 


CREATIVE SHOWCASE

 


'Balloonacy - The Orange Balloon Race' by Poke
orange.jpg

The first ever Balloon Race Across the Internet. Players

sign up for Balloons that then float across sites that have

been submitted by their owners. The Balloon that travels

the furthest wins.


Runners up

 

'PHOTOiD' by AKQA
'It's sunshine o'clock' by Agency Republic


EXPLORE MORE

 




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