As ever we've been very busy here at the IAB. Just yesterday we made one of our most significant recent announcements with the launch of our Good Practice Principles in online behavioural advertising. Focusing on notice, user choice and education they are a UK first, setting new standards in privacy and illustrating the proactive nature of the IAB and its members. Check out www.youronlinechoices.co.uk for more information.
In the last two weeks we also announced our latest commitment to addressing the skills shortage problem in the digital marketing industry with a number of educational initiatives for 2009. Teaming up with a number of established training providers and the Higher Education Authority, we are re-launching our Progress programme to bring a richer learning source to students, graduates or industry switchers.
There's a lot more going on behind the scenes too. Below you'll find a run down of the key activities being undertaken by the various IAB departments. We value your feedback, so if there's anything you would like to comment on or be more involved in don't hesitate to get in touch.
The B2B Council has relaunched IABtalksB2B, the section of our website specifically for B2B marketers. Regular webcasts by industry leading experts complement detailed guides for B2B businesses about email, search, display, social media and video advertising.
In February, the IAB's Search Council, hosted a number of highly successful events including a packed session to 130 marketers at the Search Engine Strategies conference. The Council is currently planning its initiatives for 2009 after recruiting a number of new members.
The IAB's Social Media Council has also been busy, putting together a brief for landmark research into the value of social media. We'll also be taking our case studies 'on the road' with the IAB Social Media Roadshow, contact Amy Kean for further information.
Other projects in the pipeline include a "Guide to running effective online video advertising campaigns", produced by our Video Council which will be ready by April. Finally, the Display Council continues to help trading directors integrate Ad Trading Systems into their workflows through a series of summits and to improve the measurability of display advertising. For any enquiries about these initiatives, contact Jack Wallington.
The IAB is seeking a highly motivated, driven individual with excellent organisational skills to execute, coordinate and mange our busy IAB events schedule as Event Manager. Contact Kate Dickinson for more information.
Back by popular demand is IAB Engage for Search on 17th March. At this half-day event we'll be discussing the evolution of search advertising, how the search buying cycle is changing, and how you can squeeze the most out of your PPC budget.
The internet has created a fundamental shift in the communications timeline in cinema and has extended the traditional four week marketing window. So what does this mean for the entertainment industry? Email Elle Hodson for more details.
Another event to look out for is The "Noddy guide" to behavioural advertising on 11th March, an event for those who need to learn the basics of this increasingly important discipline.
The research team has kicked off two projects since the new year, one looking into social media and the other into video advertising. The social media piece is consumer research looking into the value of social media. The video piece is an in-depth look at the state of the market from the view of experts. Both of these will be distributed via their respective councils and then on to IAB members.
The PwC Ad Spend study is in full swing with the results expected in early April. We're also doing a mobile spend study for the first time and are looking forward to seeing what the real size of the mobile advertising market is.
It's been a busy and exciting start to the year in the world of mobile at the IAB. We had our first mobile event of the year, Planning an Effective Mobile Campaign, which received some great feedback and we've been busy working on effectiveness research. I've also hit the road and been out presenting to advertisers and agencies about mobile. If you want to find out more email Jon Mew.
So far 2009 has been very busy in terms of advertisers and agencies wanting to hear the very latest in online trends, whether it be the latest in social media or how to tackle the economic doom and gloom. If you'd like the IAB to come and give you its take on the market then contact Kieron Matthews directly for a show and tell.
We've put together a handy summary of all the IAB's activity in 2008, and you can read all about it in the IAB End of Year Report. To get your copy just email Harriet Clarke. In the next few months, we'll be producing guides to building your brand online, mobile and video advertising to ensure that there is no area of internet marketing that doesn't receive the IAB treatment.
Stuart Aitken talks to
Spotify's founder and chief executive Daniel Ek about that U2 deal, how to
monetise great ideas and the potential of new platforms.
Stuart Aitken talks to Blue State Digital's Seth Reznik about the key learnings from the Obama campaign, the importance of hard work and why the old rules of traditional media still apply online.
The IAB is currently writing another of our industry renowned publications, and following on from the success of the Vertical Box Set, we're compiling a series covering the key demographics.
The first of these will be focusing on the 16-24 age group and is due to go to print shortly. If you have case studies that show great work that you have done (or work that you know about) or research that you'd like us to syndicate please do send it our way. Remember this can be across any discipline. As long as it's digital and covers the 16-24 age demographic we want to know about it. The best examples will get to be showcased in the new handbook. Please send submissions to Harriet Clarke.
Membership is the lifeblood of the IAB. Everything we do is either directly for, or in conjunction with you our members. If anything on this email has made you think "we should be involved with this" then it might be a good time for our membership manager Dan Redfearn to schedule a visit to ensure that you're up to speed on the IAB's current programme. Feel free to email Dan or give him a call on 0207 050 69472.
The Institute of Sales Promotion (ISP) is offering IAB members 12 complimentary copies of Sales Promotion Magazine. The magazine features the latest brand initiatives to influence consumer behaviour and purchasing habits. It will also keep you up-to-date with changes in legislation and best practice. What's more, the magazine now carries a monthly column from the IAB focusing on current issues relating to online marketing and promotions. Click here to sign up.
To opt-out from future communications please click here
