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IAB launches Game Advertising Council

The IAB has launched a new Council dedicated to easing adoption of advertising in and around video games. This includes dynamic and static advertising on games consoles as well as advertising in and around online games. The Council is a separate department to the IAB's existing operations and will work with games publishers, providers and agencies to educate marketers and improve trading. If you are interested in this Council, please contact Jack Wallington.

Social media council to produce white paper on measurement

Following the release of the IAB US social media ad metrics definitions, IAB UK is currently putting together its own report on

social media measurement, what you should be doing to ensure your campaigns meet objectives and the tools to get you there. We are currently interviewing industry experts to achieve an industry-wide perspective. If you would like to be involved, contact Amy Kean.

Affiliate Marketing Council to launch Ethical Merchant Charter

Publishers are at the heart of the affiliate model and do a marvelous job as a virtual sales force for the merchants and brands whose programmes they work on. Often sole traders or small firms, publishers are reliant on the commissions earned as their primary income. As such the Affiliate Marketing Council wishes to highlight some basic best practice aimed at ensuring publishers are treated fairly and ethically. These guidelines are due to be ratified in the coming weeks.

New IAB publications launched

Our brand new Guide to Online Video Advertising was released over

the last few weeks, as well as the first in this year's 'demographic'

series, sponsored by Habbo, a handy guide to understanding the online behaviour of 12-24 year-olds. Our second book in the series, on women, which has been sponsored by Nielsen Online, will be released at the end of July. Throughout the year we'll be producing books on men, the over 55s and 'affluents', so let us know if you want to get involved. If you have any relevant research and case studies, or would like some more information on sponsorship, email chloe@iabuk.net.

Building your Brand Online set for publication

In the next couple of weeks the IAB – in partnership with InSkin – will be releasing a report on Building your Brand Online, which will be made available to all members and UK advertisers free of charge. Whilst existing in a digital age can present a challenge for brands, we've provided some helpful solutions, including the best case studies, the IAB's own research into brand engagement, as well as our landmark cross-media

research with Thinkbox. Click here book your place for the launch event on 10th July.

White papers – get in touch

We are always looking for hot topics for white papers, so if you think there's a significant knowledge gap in the market, within any discipline, get in touch.

IAB/PwC mobile ad spend study reveals mobile advertising up 99% in 2008

Our first mobile ad spend study revealed that mobile advertising spend was ahead of expectations at £28.6m and went against all market trends by growing 99% in 2008. 

Launch of mobile advertising guide and new mobile section on site

We've just launched a new mobile section on the IAB website. Featuring key information on how to get the most out of mobile advertising, the section is a key resource for anyone with an interest in the medium. We've also launched our new mobile advertising guide. Compiled by our mobile council the book covers everything you need to know about mobile advertising.

wetxtyou wins first Mobile Innovators awards

Vets Oli Viner and Ian Lowery picked up the top prize for their VetText and wetxtyou services at the first IAB/NMA Mobile Innovators awards. Mobile advertising agency 4th Screen took second place for its viral java application, while location-based mobile application specialist Rippll took third place for its innovative publishing platform.

New mobile events announced

We have two events coming up designed to help anyone interested in mobile to get the most from the medium. First up there's a workshop on how to build a mobile site on Wednesday 22nd July. A first for the IAB, this workshop will take you through all the key steps to help you to build an effective mobile site for your business. Following this, on Wednesday 26th August, is our mobile forum, 'a how-to guide for mobile' providing info on everything from building a mobile strategy through to measuring success on mobile.

Digital Britain recognises the role of self-regulation

The Government published its final Digital Britain report on 16th June, its comprehensive overview of the UK digital economy. The report acknowledged targeted/behavioural advertising as a business model to "convert creativity into value" and as "an important revenue earner". The report specifically supports self-regulation to address privacy concerns, placing particular emphasis on transparency and welcomes the IAB's Good Practice Principles as well as the consumer portal www.youronlinechoices.co.uk

Parliamentary inquiry into behavioural advertising and online privacy

The IAB has submitted written evidence to a parliamentary committee looking into internet traffic, including behavioural advertising and online privacy. The IAB's submission makes the case for behavioural advertising as well as recommending that the committee supports ongoing self-regulatory and educational efforts rather than suggesting a new approach. The IAB will be giving oral evidence to the committee on Tuesday 7th July.

Social media and the customer journey research

The IAB's Research team has been busy setting up social media and customer journey / ROI research projects. Watch out for the results of both later in the year. The team has also been working hard on UKOM. For those of you who haven't heard of UKOM it is the online industry's answer to demands for a common planning tool for online media. Read all about it in on the IAB's website.

Recent events

As ever we've hosted some great events over the last few weeks. Highlights have included the Digital Gaming Forum and the Affiliate Marketing Seminar,both of which were packed out and offered key learnings to all attendees. And of course, there's plenty of interest for IAB members in the coming weeks...

Venue hire

Themodern, bright and flexible event space at the IAB is now available forhire. Ideally located in Covent Garden, we can cater for a variety ofevents for up to 200 people and offer competitive rates(discountedrates apply for members).Click here for more information.