Engage for Brand Building highlights
A look back to what happened when we gathered speakers from across the digital marketing space to share their knowledge, experiences and research with brand advertisers.

IASH suspends member for code infringement
An unnamed member has been suspended for infringing IASH's Code of Practice.

Mobile internet penetration hits 12.9 percent in the UK
According to research by Neilsen Mobile, 'mobile internet has reached a 'critical mass this year'.

The new Retail Brand Engagement study
The latest study suggests online advertising is the biggest driver of brand engagement for retailers.

IAB search council launches online 'search help centre'
Google, Microsoft and Yahoo! respond to marketer concerns on trademarks, privacy and click fraud.

Video / TV

Broadband
Music

Search

Social Media

Events

Creative Showcase

Sky launch subscription based music service

People will be able to register for a monthly fee to receive unlimited access to non-digitally rights managed (DRM) music. The new system will even be compatible with your iPods!

(BBC)

UK ISPs agree to go after filesharing users

In a landmark move toward policing the internet's illegal file sharing of music, six ISPs have confirmed that they will begin sending warning letters about the activity. The contents of the letters have yet to be confirmed.

(The Register)

BPI v ISPs - who's won on music piracy?

Can torrent sharers really be discouraged from downloading? And is this really the answer?

(BBC)

Virgin Media targets 200 MB broadband by 2012

An interview with Virgin reveals their expectations for broadband in four years time.

(Reuters)

Bandwidth concerns for online video content addressed

The P2P Next project has been set up to investigate the possibility of streaming video from multiple web users, rather than from one server. This has been identified as a potential solution to the bandwidth problems and making higher quality video easier for consumers to access.

(BBC)

BT to spend £1.5bn on 100MB broadband - Woohoo!

Speeds of up to 100MB are going to become a reality in the near future as BT begin to invest in fibre optic cables. Super fast video and higher quality advertising, here we come!

(Guardian)

Google's content network

Google uses its proprietary AdSense system to allow content providers to classify content by category, making it easier for advertisers to select the sites they want their ads to appear on at a premium.

(Google)

Private social network Facebook to go Web wide
Mark Zuckerberg unveils the new 'Facebook Connect' that will run with affliate websites outside its own. 
(Reuters)

IAB EVENTS

Seminar: Ad ops demystified
6 August, London
Ad operations, it's the heart of our business and a world filled with complications. Over recent months significant developments have been made to improve the running of online advertising, such as online booking and trading systems, advertising standards, late creative policy, under and over delivery and internet advertising sales houses.

The truth about Smart by Agency Republic

Agency Republic's campaign seeks to make people

reappraise Smart as a real car with real car credentials,

by confronting people's misconceptions head on in a

series of rich media ads and a campaign microsite.

Runners up

Carrie's Macbook - New Media Maze
ICT - Lean Mean Fighting Machine