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IAB Click-thru Newsletter
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This month we have a bumper selection of stories on the mobile, social network and video front, plus loads more from the world of internet advertising.
As financial woes shroud the ecommerce industry, I have collected some stories that provide tips from industry leaders on making the most out of this difficult period.
Online advertising has fared well again, as the first half of 2008 saw UK marketers spending £1.7 billion.
Membership benefits with the IAB are slightly better, you now have to be a member now to access our extensive catologue of event presentations - these are a great source of knowledge and inspiration including case studies and online guides.
If you have a friend that you would like to sign-up to the newsletter email me at adam@iabuk.net
Thanks for reading,
Adam Oldfield
Web Team
www.iabuk.net
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|  | WEBSITES
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If you have a 'bad' ecommerce site, theres no point being online
According to Clive Ellings who is behind the E-Commerce Expo, having a dog awful site can do more damage to your brand than not having one.
(Revolution)
Lastingtribute.co.uk, the online virtual poppy field commemorates fallen soldiers
Users of the site can pay £5.00 to write a dedicated message, £2.50 goes to RBL's Poppy Appeal.
(Net Imperative)
Magazine Elle launches new clothes comparison site
The Elle branded site enables consumers to browse for high street, designer and beauty items by store, brand, style and size.
(Brand Republic)
Fancy looking back at what Google looked like 7 years ago?
Google have released their oldest available index to coincide with their 10 year birthday.
(CNET)
Ask.co.uk gets a reboot
The new funky search engine hopes to boost its 2% market share with 35 to 55 year olds.
(BBC)
Photo archive to be created by Life magazine
In partnership with Getty Images the new site launching in 2009 will offer access to millions of archived photographs from images of US presidents to legendary entertainers.
(VNU Net)
The survival guide for a dad looking after his new born
The 'New Dads Survival Guide' website offers tips on pregnancy, the birth and day-to-day care.
(Brand Republic)
4mations the video-sharing animation site from Channel 4
The ad supported site includes comedy, adult, sci-fi and factual short animations.
(Brand Republic) |
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| | MOBILE |
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Social sites on mobile will help it become one of the biggest ad platforms
According to research the UGC market will rise from roughly $1.1bn (£617.5m) in 2008 to more than $7.3bn (£4.1bn) in 2013.
(Brand Republic)
EBay opens on the iPhone
The new mobile application on iPhone and iPod touch enables users to bid, buy and pay for items directly.
(Brand Republic)
Can the T-Mobile G1 step up to take the mobile crown from the iPhone?
The new Google phone, the G1, hits the stores in November in time for Christmas.
(Time Online)
Yahoo! 'oneConnect' iPhone application
The social address book app aims to bring together all the ways people communicate either by phone, email, SMS and social networks in one place.
(Rotor Blog)
Myspace have launched an online music store
EMI Music, Sony BMG, Universal, Warner Music and The Orchard Group allow free music to be listen to on the social site.
(BBC)
'Capsule' N96 TV mobile channel
Nokia have launched a new mobile channel where bite-sized pieces of video surround clothes, gadgets, cars, culture and homes in 96 second chunks can be viewed.
(Media Week)
Books on your phone
Vodafone have launched a new service where customers can download books.
(Times Online)
Lonely Planet joins forces with Sony Ericsson
For £4.50 mobile city guides and phrasebooks can be downloaded.
(Travolution)
Vodafone 'Connect to Friends' application
The new Facebook app trial enables users to send texts and picture messages without having to switch from their PC to a mobile phone.
(MobileTech Addicts)
iPlayer on the Nokia N96
From October 1st users will be able to access a beta version of the awesome iPlayer.
(NMA)
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| | EVENTS |
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IAB
IAB Engage 2008 Conference - 'Who's in control?'
12th November, Mermaid Conference & Events Centre, Blackfriars, London
IAB Engage 2008 will challenge the popular paradigm and has invited the leading online experts to demonstrate how advertisers can - and should - talk to their consumers via a range of internet and mobile disciplines. Jerry Yang, Justin Billingsley, Kate Burns, Rt. Hon Andy Burnham MP, Matt Mason and Ian Pearson are among those already confirmed to speak, its set to be another ginormous conference.
IAB Engage for Finance - Halfday conference
8.30AM - 1.00PM, 25th November, IAB Offices
This essential half-day conference will discuss some the effects of using display and search together, behavioural targeting and building your brand online as well as discussing some of the challenges currently facing the finance sector and the internet marketing tools available. We will showcase the latest case studies and hear from experts in the market as well as giving you key insights on understanding your consumer and driving sales in the current economic climate.
The IAB/Microsoft Advertising Creative Showcase awards
12:45PM - 3PM 10th December, Soho Hotel
In the third Creative Showcase seminar of 2008, we will present the winners from August - November.
INDUSTRY
Changing Advertising Summit 2008
13th October, Congress Centre, London
Attend the Changing Advertising Summit 2008 and discover how, from the best in the business, to get it right!
a4uexpo
14th - 15th October, ExCel London
The annual focused and fully-inclusive Affiliate Marketing conference & exhibition, features a collection of top industry experts from across the UK & International Online Marketing sector. As well as a range of specific Workshop sessions, which together provide delegates with a professional environment in which to hear about & debate the key issues currently facing the £3bn channel.
The Northern Marketing Awards
23rd October 2008, Gosforth Marriott Hotel, Newcastle upon Tyne
The Northern Marketing Awards sponsored by Nigel Wright Recruitment, accredited by CIM North, will recognise and celebrate the achievements of the North of England's marketing and communication industries. The awards will be held at Gosforth Marriott Hotel, Newcastle upon Tyne on 23rd October are open to nominations from companies, agencies, organisations, in-house departments and individuals.
CLICK:LONDON
13th November, The 4th Annual European Online Creative Advertising Forum
The UK's most exciting creative showcase is going global and thinks you should come along for the ride. Click:London returns for one day on the 13th November and will be drawing creative inspiration from the USA, Japan, Sweden AND The Netherlands. |
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