 |
|
| |
| | | | | | | | | | | | |
Hi folks,
It's been a busy few weeks for all of us at the IAB. You may have seen us portrayed as sheriffs on the front cover of last week's New Media Age. The launch of our Good Practice Principles for Behavioural Advertising caused quite a stir, with industry experts welcoming our leading role in this growing discipline. Elsewhere, the Twitter bandwagon rumbles on. With the latest Nielsen figures suggesting that social networking is now more popular than email, it's a trend that no brand can ignore. For our part we've now amassed nearly 700 followers - click here to join us. We're also tracking the development of Spotify and last week we interviewed the founder and chief executive Daniel Ek. With the recent spat between YouTube and the Performing Rights Society, monetising music in the online sphere remains a thorny issue for all.For the latest on this, and other key issues affecting the digital industry, keep checking the IAB website and the IAB blog on Brand Republic.
Happy reading,
Web Team
www.iabuk.net
| | | | |
|  | IAB NEWS
|  |
|
| |
IAB leads behavioural advertising good practice
The IAB UK collaborates with key industry players to promote transparency, user choice and education.
IAB amasses 500 Twitter followers
The IAB UK has attracted over 500 followers on Twitter as it seeks to explore all avenues to communicate effectively with its members.
How to engage your audience
The IAB's first event to focus on how brands can use social media to engage their audience was hailed a glowing success, with 99% of the audience at the sold out conference rating the event very good' or 'good'.
Receptivity of the online audience
Lightspeed and IAB UK research finds that internet users are most receptive to ads while researching and shopping.
IAB BLOG: IAB 2.0
Jack Wallington, senior programmes manager at the IAB, discusses the IAB's online communications strategy.
| |
| |
|
|
|
|
| |
|
| | | | |
| | EVENTS
| |
|
| |
IAB
Engage for Search: half-day conference
17th March, CBI Conference Centre
Withpresentationson the significance of social media and the importance of'semantics',this conference will illustrate how search can cement yourweb presence,as a fundamental extension of your brand activity. More info
Podcasting workshop
26th March, markettiers4dc
We'llexplore the changes to the broadcast environment and how our media diethas changed to allow organisations to communicate directly to theiraudiences. We'll look at some latest statistics on podcastlistenership, and talk through recent case studies. More info
INDUSTRY
MediaGuardian Changing Media Summit 2009
19th March 2009, Park Plaza Riverbank
Hear
from the people shaping the media status quo including Lord Stephen
Carter, minister for communications, technology and broadcasting, Tom
Loosemore, 4iP and Mark Thompson, BBC. More info
a4uexpo Europe 2009
28th & 29th April, RAI Congress Centre, Amsterdam
This
two-day Conference programme will feature a collection of top industry
experts from across the international Online Marketing sector, as well
as a range of specific Workshop sessions, which together will provide
delegates with a professional environment in which to hear about &
debate the key issues currently facing this dynamic and ever-expandingchannel.
More info
| |
| |
|
|
|
|
|
| | | | | | | | | | | | | | | | | |
|
Disclaimer:
To opt-out from future communications please click here
 |
| |
