Click-thru, September: Tropic Thunder / 1Gbps Broadband / Chrome / Cactus Kid / Wordia.com

IAB

Newsletter

- INDUSTRY NEWS

- CREATIVE SHOWCASE

iab - Internet Advertising Bureau - www.iabuk.net

Click-thru - 14 September 2008

The latest campaigns, websites, technology news and loads more from the world of internet advertising.

As usual we're compiled all of the current stories affecting online advertising, as well as some of the best campaigns out there, one of which provides an interview with the creators of the year and half long Dark Knight online campaign (Click to view). Mr Blonde aka Michael Madsen hits the small screen in a new campaign designed exclusively for mobile (Check it out).

Also this month we have gone live with our brand new set of RSS feeds covering the latest that the IAB has to offer, so you'll never miss what we're up to. Click here to subscribe or use the links to the right.

If you have a friend that you would like to sign up to the newsletter email me at adam@iabuk.net

Thanks for reading,

Adam Oldfield

Web Team


		IAB NEWS
		IAB Social media council elects Lloyd Salmons as new chair Founder of digital agency Outside Line is voted in to oversee activities for 12 months. Online advertising doesn't need to be creative Coverage from our recent debate that saw two sides fiercely fight over the motion: 'Online advertising doesn't need to be creative'. The latest winners from Creative Showcase A round up of all the triumphant Creative Showcase winners and runners up from May-July 2008. New IAB RSS feeds launched Now you will have no excuse to miss what is going on at the IAB. Why the world stopped clicking: adjusting to the new push marketing imperative Eyeblaster's Dean Donaldson discusses why marketers need to be thinking about more than driving click-throughs. Top 5 mobile websites and tools The best the mobile internet currently offers.


		INDEX
		IAB news Campaigns Mobile New websites Technology Research Social Events Creative Showcase


		RSS FEEDS
		IAB Main News Events Creative Showcase


		CAMPAIGNS
		'Tropic Thunder' follows 'Cloverfield's' lead The latest film from Ben Stiller has fully utilised online to promote his new comedy. (Brand Republic) "We don't mess around with no water" Watch the previous ads from the Oasis 'Cactus Kid' and vote for the final episode in the social campaign. (Run Cactus Kid Run) The remixes are back Catch up with the latest remix for 'Trucks' and the original 'Gorilla' Cabury ads. (A Glass and a Half Full Productions) Take a look behind the legendary Dark Knight online campaign Creators of the year and half long campaign for Batman: The Dark Knight reveal how it was put together. (Ad Age)


		MOBILE
		Micheal Madsen hits the small screen in Coma A new mobile exclusive series produced in a modern 'noir' comicbook style, follows a shot up cop (Madsen) in a mission to bring down a corrupt mayor. (WIMO) Dynamic Logic research shows mobile ads to be excellent brand builders The study, comparing people that were exposed to mobile ads against those that weren't, showed a significant increase in brand building effectiveness. (MobiADNews)


		NEW WEBSITES
		Wordia.com is Bebo creator's next venture. Bebo founder Micheal Birch has been revealed that the new site will compete with the likes of Wikipedia and Dictionary.com (Brand Republic) 'Demonix' the new 'citizen journalist' The new site provides a link between publishers and the public who upload videos and photos. (Demotix) Humtoo The new social site brings together music and content creators from around the world. (Humtoo) Pet crazy New social networking site provides a place for pet lovers out there to share pet related gossip and tips. (All About Pets)


		TECHNOLOGY
		Google to anonymise IP addresses after 9 months This comes after pressure from EU regulators to revise their data policies. (The Register) Yahoo Network can reach 29 million Yahoo claim to be able to reach 80% of the UK's surfers via their new ad network. (Media Week) How does internet at 1Gbps sound? A report compiled by the goverment puts this as one of the ways to wire the internet highway. (BBC) Google enters the browser wars Take a look at 'Chrome' the new browser from the internet giants. (Independent) New version of Internet Explorer 8 Users can opt to block advertising or third-party software that tracks users' movements. (Brand Republic)


		RESEARCH
		Search spend alone will hit £2.75bn this year E-consultancy estimates £2.42bn will head into paid search, a 23% increase on last year. (Brand Republic)


		SOCIAL
		Earn some doe via 'Twittad' The new service available from Twitter allows users to earn money. (Brand Republic) Facebook The Movie...already Aaron Sorkin the guy behind The West Wing and Charlie Wilson's War will write a the film about the founding of Facebook. (Empire)


		EVENTS
		IAB EVENTS Social Media: getting it right - Seminar 18 September, IAB Offices At this event we'll also be covering the much-debated topic of measurement, as well as providing recent case studies from a range of UK brands. IAB Mobile forum 7 October, IAB Offices 2008 12.45 - 16.00 This forum will be cram-packed with useful research findings including key insights to mobile browsing behaviour, plus practical advice on driving consumers to your mobile web presence and making the most of display advertising opportunities. IAB Engage 2008 Conference - 'Who's in control?' 12 November, Mermaid Conference & Events Centre, Blackfriars, London IAB Engage 2008 will challenge the popular paradigm and has invited the leading online experts to demonstrate how advertisers can - and should - talk to their consumers via a range of internet and mobile disciplines. Jerry Yang, Justin Billingsley, Joanna Shields, Rt. Hon Andy Burnham MP, Matt Mason and Ian Pearson are among those already confirmed to speak, its set to be another ginormous conference. INDUSTRY EVENTS Revolution's one-day conference 23 September, London Support and maximise sales, boost customer confidence and understand consumer behaviour across multi-digital channels within online finance for an optimised customer journey. ad:tech London 24 - 25 September 2008 Want to meet decision makers with over £1bn to spend on digital marketing? Showcase your company at ad:tech London. Virtual Worlds Forum Europe 2008 6 - 8 October 2008, The Bridge, London Back for the second year, Virtual Worlds Forum Europe 2008 is produced by the Virtual Economic Forum, Europe's leading virtual worlds media company. Three days of congress, expo and workshops covering entertainment, enterprise, community, education, marketing, regulation, and finance... plus lots more. VWF is he place to make connections, be inspired and have fun. Don't forget, we like to party. Changing Advertising Summit 2008 13 October, Congress Centre, London Attend the Changing Advertising Summit 2008 and discover how, from the best in the business, to get it right!


		CREATIVE SHOWCASE
		'Foster's new in-can bubble destroying widget' by Play Set inside Foster's cans, Play developed an internet enabled scuba diving installation. Competing for a trip to Australia users were invited to destroy bubbles of their own by remote controlling the real Scuba in real time. Runners up 'Four Ridges Must be Destroyed' by Grey London 'New Blood 2008' by AIS London

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