Click-thru, November: Obama and his BlackBerry / Jerry Yang leaves Yahoo / What it's like to surf the Chinese internet / Mobile marketing to rise 150 per cent / Clubbyclub the new Facebook?

IAB Click-thru Newsletter

iab - Internet Advertising Bureau - www.iabuk.net

Click-thru

27 November 2008

As ever there's been a lot going on in the world of digital this month. Just in case you missed our biggest stories we've put together a selection of highlights for your reading pleasure.

Unsurprisingly, November has been dominated by the doom and gloom of financial difficulties. Meanwhile, we at the IAB have been busy hosting our landmark event IAB Engage 2008, with starring roles from founder of Yahoo! Jerry Yang and Secretary of State for Culture Media and Sport, Andy Burnham. It was a brilliant day, once again, and you can read all about it right here.

We've also been developing our online editorial offering, ensuring that IAB members are kept up to date with need-to-know information every day. If you haven't noticed then check the site daily for our regular news updates or subscribe to our RSS.

Also this month, we hosted a debate at the House of Commons, entitled: "online advertising compromises privacy". Obviously you'll have your own response to the motion, but you can read all about the outcome below.

All in all then it's been a busy old time.

Happy reading,

Adam Oldfield
Web Team
www.iabuk.net


		IAB NEWS
		IAB's affiliate marketing council launches code of best practice The Internet Advertising Bureau and its affiliate marketing council have established a code of best practice for the use of online Voucher Codes as the industry leaders seek to combat misuse of the medium. IAB UK appoints Jonathan Mew as first head of mobile The Internet Advertising Bureau has appointed Jonathan Mew, former Orange head of marketing, as its first head of mobile. In this next stage of the IAB's mission to grow mobile advertising in the UK, Mew has been enlisted to champion the medium and further educate advertisers and agencies on its potential. The IAB is now blogging The IAB has teamed up with Brand Republic to give you an intimate look into what us iabeers really think. The IAB welcomes Arrival Education The IAB has partnered with the charity Arrival Education to help encourage disadvantaged youths to get ahead in life. IAB Europe gets set for 2009 and beyond IAB Europe has announced a newly appointed board, to welcome new national and corporate members and to reveal its new logo and website. Founder of Yahoo! outlines trends facing the online industry At the keynote address of the IAB Engage 2008 conference Jerry Yang, founder and chief executive of Yahoo! outlined three trends facing the online advertising business.


		INDEX
		IAB News Social Search Mobile Regulation Technology Video Other News Creative Showcase Events


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		SOCIAL
		DIY ad system for users launched on Myspace 'MyAds' enables users to create self-styled ads for inclusion on their profiles. (Guardian) Surfing the web is vital for a teenagers development A new report argues that internet activity is essential in the education of children in the modern world. (BBC) Microsoft embraces social networking Microsoft has announced the introduction of a new version of its Windows Live software, offering similar features to social networking sites such as Facebook. (IAB) Juror dismissed after posting Facebook poll about court case A juror has been thrown off a trial in Lancashire after she posted a poll on Facebook asking friends if they thought the defendants were guilty. (Brand Republic) Clubbyclub, the place where prying eyes can't go A new social site only allows friends to join one another via a secret username and password. (Rotor Bog) Myspace joins forces with HP Via an HP branded button Myspace users will be able to preview and print photos directly from their profiles. (Brand Republic) New LinkedIn platform shows Facebook how it's done LinkedIn has rolled out a new developer platform and already the majority of the web press is comparing its efforts to Facebook's platform. (Wired) Youtube introduces new ecommerce ads Clickable icons inside videos containing music will enable users to click to buy digital goods from iTunes and Amazon.com. (Mediaweek)


		SEARCH
		Google launches SearchWiki Google has launched its new SearchWiki, offering users the chance to customise their own search results by allowing them to select sites to appear higher up when they perform particular searches. (IAB) Jerry Yang to quit as Yahoo! boss Jerry Yang, the co-founder of Yahoo!, is to stand down as the internet portal's chief executive officer. (BBC) Google launches keyword tool Google is launching a new search-based keyword tool, aimed at helping advertisers target potential customers more effectively. (IAB)


		MOBILE
		Mobile internet is growing eight times faster than PC-based web The mobile internet is growing eight times faster than the PC-based web, according to the first set of mobile data from Nielsen Online. (NMA) MySpace app on BlackBerry downloaded 400,000 times since launch The MySpace application for BlackBerry phones has been downloaded 400,000 times in the first week following its launch. (NMA) Mobile tracking reveals spending A new system reads an anonymous identifier that mobile phones transmit and can then track consumers' movements. (BBC) Perez Hilton launches mobile site The celebrity gossip site gives users the chance to share posts with others through SMS texting and to look through the entire archive of stories. (Brand Republic) Brands will increase their mobile marketing by 150 per cent by 2013 Mobile marketing is set to take off as major brands look to invest in the platform over the next five years, according to an independent survey commissioned by O2. (Brand Republic) President-elect 'to give up his BlackBerry' There is one gadget Barack Obama will not have at his fingertips after moving into the White House: his BlackBerry. (Guardian)


		REGULATION
		Secretary of State commits to online self regulation Cabinet Minister calls for industry to work together and says "Self regulation should come first". Minister acknowledges online advertising is crucial to creative industries and wider economy. (IAB) Online regulation 'a fool's errand' Ofcom should focus on broadband accessibility for all rather than online regulation, according to the Guardian's director of digital content, Emily Bell. (IAB) Online advertising 'does not compromise privacy' After a lively debate in a packed Grand Committee Room at the House of Commons last night, the Parliamentary Debating Group and assembled audience voted to oppose the motion "online advertising compromises privacy". (IAB)


		TECHNOLOGY
		The internet and mobile phones are uniting families Pew Internet report reveals that 53% of respondents say that new technologies had increased the quality of their contact with distant family members. (BBC) Ever wondered what it would be like to use the internet in china? A new Firefox add-on called China Channel enables you to experience the web as if you lived in China. (Brand Republic) Firefox releases geo-location technology The programme named Geode enables Firefox to detect where computers are operating and is accurate to 10 to 20 metres. (Brand Republic)


		VIDEO
		Full length Star Trek and Beverly Hills 90210 episodes head to YouTube Long form videos will feature on YouTube and will include preroll, midroll and postroll advertising. (Mediaweek) Obama to deliver weekly YouTube address In a broadcasting first, US president-elect Barack Obama has announced his intention to deliver his weekly address to the nation via online video as well as radio. (IAB) YouTube unveils sponsored videos YouTube has launched a sponsored videos service offering marketers the opportunity to make content more visible. (IAB) Virgin Media trials real time ad serving via VoD service Virgin Media is launching its first targeted advertising trial on its video-on-demand TV platform, featuring advertisers such as Kelloggs, John Lewis and Royal Mail. (Media Week) BBC Trust rules against local online video plans The BBC Trust has ruled that the BBC's plans to launch an online local video offer 'would not be appropriate in the foreseeable future'. (Brand Republic) Friendly iPlayer to be launched before Christmas A new iPlayer interface will prevent children from accessing post-watershed content. (Broadcast)


		OTHER NEWS
		UK leading the way in online advertising Figures from Ofcom have revealed that online is responsible for one-fifth of UK advertising spending - a higher proportion than any other country studied. (IAB) Government takes lessons in new media Government departments, including the Department of Culture, Media & Sport, are to receive digital media training to ensure greater understanding and better regulation for the online industry. (NMA) Three out of four children see disturbing images online An NSPCC poll found 377 of 497 respondents claimed to have seen troubled images online. (BBC) Guardian.co.uk names new editor Guardian News & Media (GNM) has named Janine Gibson as the new editor of guardian.co.uk. (IAB) Internet use 'good for the brain' For middle-aged and older people at least, using the internet helps boost brain power, research suggests. (BBC) Drop off in ads targetting children Following goverment restrictions, advertisers are less likely to target children according to a report from the Department of Health. (Mediaweek)


		CREATIVE SHOWCASE
		'Nike Bootcamp by AKQA' AKQA's campaign for Nike's European Championships. The idea was to inspire young footballers with a call to arms;Take it to the Next Level at Nike Bootcamp. Nike Bootcamp blurred the boundaries of product, branding, marketing, viral and social network in the pursuit of sporting excellence. Runners up 'Spooks Code 9' by Agency Republic' 'Anti-Social Networking' by PPC Interactive'


		EVENTS
		IAB The IAB/Microsoft Advertising Creative Showcase awards 12:45PM - 3PM 10th December, Soho Hotel In the third Creative Showcase seminar of 2008, we will present the winners from August - November. B2B Forum 12.45PM - 4PM, 21st January 2009, IAB Offices This essential IAB afternoon forum will give you everything you need to use internet advertising correctly to attract, convert and retain customers in the B2B sector. Whether you are entirely new to internet advertising, or are simply looking to refine your skills, this event will equip you with actions to take back to your teams, improve your business systems and ultimately increase your return on investment in 2009 and beyond. INDUSTRY Brand Republic's 'Sophisticated & Relevant Email Marketing' conference 9th December 2008 Next-level database segmentation & sophisticated targeting for consistently engaging, measurable & personalised email campaigns. Hear from eBay, easyJet, Ticketmaster, Hilton, Action Aid, Argos, Borders and Sky and produce advanced emails that your consumers open, read and respond to. Interactive Summit 2009 Two-Day Summit, 27th & 28th January 2009 Masterclasses, 26th & 29th January 2009 As interactive marketing becomes ever more central to b2c communications, it has never been more critical to possess a full armoury of tools to fully exploit this marketing medium. What better place to discuss, debate and learn best practice in online, digital & interactive marketing than at the Marketing Week NMA Interactive Summit? Bringing together Europe's leading interactive advertisers, the summit is your opportunity to see how they are adapting their short & medium term strategies, how they are tackling the turbulent economic climate and how they see the interactive world evolving. Social Networking World Forum and Mobile Social Networking Forum 9th and 10th March 2009, Olympia, London The Social Networking World Forum is the perfect event for professionals to learn and discuss the future development of social media. This two day conference features key speakers from social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, plus many more The conference aims to address core issues such as monetization, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks.

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