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Hi there,The IAB has been busy working throughout the summer, whilst many of those around us seemed to be sunning themselves on some distant beach! Jealous, us?!
We've unveiled a number of new initiatives over the last few weeks. The most notable of these is the IAB's Talent Taskforce which is designed to bridge the gap between higher education and the online industry. We feel this is a hugely important step so keep checking the IAB website for updates.
We've also produced some advice for brands looking to get the best out of Twitter. Following the government's unveiling of its first Twitter strategy document, we felt that brands could do with some slightly more pithy guidelines. Click here to read them.
The IAB has also been busy preparing for our annual Engage conference taking place on 11th November. We're currently enlisting some of the best speakers in the industry to ensure that this year's Engage is even better than previous years. To keep up to date with all the latest developments why not follow us at our dedicated Engage Twitter feed.
Happy reading
Guy Phillipson,
Chief Executive, IAB UK
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|  | MARKETING |  |
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New handbooks and guides due for publication
The marketing team is cracking on with the demographic series, and recently saw the release of a book dedicated to 'digital women' sponsored by Nielsen Online. In the next few weeks we'll be celebrating 'men online' with a dedicated book, proudly sponsored by ESPN, and a launch event scheduled for 24th September. We'll also be completing a practical guide on the whys, wherefores and whens (!) of online behavioural advertising, in association with Audience Science and our expert OBA council. Expect a copy in your inbox before the month is out.
Sponsorship opportunities for Engage 2009 handbook
At the moment us IAB in-house marketers are all about IAB Engage 2009, and have a wealth of sponsorship opportunities available for the conference handbook. Do you fancy getting in front of 650 senior level UK clients? Then get in touch with chloe@iabuk.net to discuss including a bespoke thought-leadership essay in our conference 'brand fitness' programme.
Creative Showcase – call for entries
Remember to keep entering your campaigns into the IAB and Microsoft Advertising Creative Showcase Awards. Visit the Creative Showcase website for more details. | |
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| | MOBILE | |
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Ten things you have to know about mobile applications right now!
Mobile applications are high on every digital marketer's agenda at the moment. But what exactly are they for and how can you get the most out of them? Following on from our ten things you absolutely have to know about mobile advertising right now, the IAB has once again collaborated with our mobile council and other IAB members to come up with ten things you absolutely have to know about mobile applications right now.
IAB Mobile Forum a huge success
The IAB Mobile Forum sponsored by AdMob, Orange, comScore and GSMA was a huge success with a raft of advertisers attending to hear presentation covering a range of topics from how to build a mobile strategy, to display advertising and search.
IAB mobile and online research project kicks off
We've just kicked off our next mobile research project which will investigate how mobile and the fixed internet can be used together by advertisers and will look at how consumers use the two. We've finalized our methodology and are now looking for advertisers to take part in the research. Any advertiser that takes part will get a detailed insight into using the fixed and mobile internet together and receive a free campaign as a result. If you're interested get in touch with jon@iabuk.net. | |
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| | IAB EVENTS | |
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Engage 2009 - booking now open 11th November
We're very excited to announce that booking is now open for the industry's largest event in the calendar - IAB Engage 2009 Conference. This event gets booked up very quickly so book your place online now. Now in its 5th spectacular year, IAB Engage will be back on Wednesday 11th November 2009, to expand your minds and flex those marketing muscles in the biggest and most influential conference the UK online and mobile advertising industry has ever seen. This year, we'll be showing you how to "Keep Fit, Be Happy", with a full brand workout designed to enhance your digital communications and revitalise your conversations with consumers.
Search marketing: only geniuses need apply – debate!
17th September 4 – 6pm
Over the last 12–18 months, search has evolved more than it has in its entire lifespan to incorporate images, video, ecommerce, maps and blogs alongside mobile, social media and real time search. Has it all become too much for your everyday marketer? This event will look at both sides of the argument, discussing techniques and tools that can help us mere mortals. Ultimately, the audience will decide whether you have to be a modern day Einstein to run the best search campaigns.
IAB Forums
The IAB is hosting a number of subject specific forums in the coming weeks. The Entertainment Forum (sponsored by FHM) on 9th September will provide a comprehensive guide to the ways in which entertainment marketers have harnessed the qualities of online across a range of disciplines. At the Travel Forum (sponsored by Specific Media) on 16th September, we will explain how online and mobile can help travel brands engage with their audience and convert clicks to bookings. Finally, at the Finance Forum (sponsored by Specific Media) on 30th September, we will be looking at where the market is right now, how the recession has affected online behaviour and how brands can make the most of it.
Venue hire
The modern, bright and flexible event space at the IAB is now available for hire. Ideally located in Covent Garden, we can cater for a variety of events for up to 200 people and offer competitive rates (discounted rates apply for members).Click here for more information.
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| | INDUSTRY EVENTS
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a4uexpo London
13th - 14th October
ExCeL London
The annual focused and fully-inclusive Affiliate Marketing conference and exhibition for everyone working in or around the UK Affiliate Marketing sector is returning to ExCeL London for a third time. The two-day Conference programme will feature a collection of top industry experts from across the UK & International Online Marketing sector, as well as a range of specific Workshop sessions.
Mobile Web & Applications
20th - 22nd October
The Cumberland, London
For the fourth year running, Mobile Web and Apps, incorporating an exclusive focus day on Mobile Social Networking, will provide you with all that you need to understand, improve and profit from this seismic shift in our industry. Featuring senior representatives with a combined user base of over half a billion and a combined turnover running into $billions, our speakers really are those that profit from and drive forward the mobile web industry. For more information email ITMevents@informa.com.
How is Twitter and real-time social media changing the rules of consumer engagement?
26th October RIBA, London Media140London has partnered with the IAB, Contagious and Revolution to host a unique event looking to explore the whole nature of twitter and real-time social media which are disrupting, challenging and changing traditional media and advertising. There is a special offer for IAB Members who can attend the event for only £95. Quote the promotion code:iabmedia140.
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