IAB Click-thru Newsletter



iab - Internet Advertising Bureau - www.iabuk.net

Click-thru

15 January 2009

Hello there,

It's probably too late but Happy New Year anyway.

To begin the year we have yet another jam packed collection of the best online stories floating around across social media, mobile and video.

On another note we are calling for applicants amongst our members to join the official mobile steering group (MSG) to help develop our mobile offering to all you folks. If you are interested in joining please click here for more infomation.

Happy reading,


Adam Oldfield
Web Team
www.iabuk.net

 


IAB NEWS


 
IAB invites members to join MSG
IAB invites agencies and media owners to join official mobile steering group.

IASH appoints Julia Smith as first senior manager
Former Head of Digital at Mirror Group Newspapers enlisted to drive growth and maturation of official UK Sales Houses Council.

The year ahead
Nick Stringer, head of regulatory affairs at the IAB, examines what's in store for online advertising regulation in 2009.

 




 


INDEX

 

 

IAB News

Social

Mobile

Video

Website

Other News

Creative Showcase

Events

 




 


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SOCIAL

 

 

Watching whilst chatting
Myspace to become available on TV.
(Guardian)

Obamamania heads to Spider-man comic
Peter Parker helps out Barack at his inauguration.
(Brand Republic)

Daily Mail gets tough on Twitter
Daily Mail removes spoof Twitter page.
(Guardian)

Facebook traffic soars on Xmas Day
UK web users flocked to popular social network Facebook on Christmas Day, making it the second most visited site, according to Hitwise.
(IAB)

150m people now using Facebook
More than 150 million web users worldwide now use Facebook, new figures from the social network reveal.
(IAB)

Would you ditch 10 Facebook friends for a  free Whopper?
Burger King has designed a Facebook application where friends are 'sacrificed for a whopper'.
(Brand Republic)

Students suspended after Facebook comments
Teachers call for the expulsion of pupils who insult staff on internet sites such as Facebook and Bebo.
(Telegraph)

Twitter experiences phishing scam
Stephen Fry, Barack Obama and Britney Spears are amongstthose hit by Twitter phishing scam.
(Brand Republic)
 






MOBILE


   
T-Mobile sets up YouTube channel for G1
T-Mobile has launched a channel where owners share advice about the new G1.
(Brand Republic)

How many download iPhone apps?
Admob has developed a new tool to measure the number of ad clicks on completed downloads.
(Brand Republic)

The world's first carbon neutral mobile?
Motorola's new W233 Renew is 100 per cent recyclable.
(Brand Republic)

Free access to Bablegun
Contract users of Vodafone get access to music videos, short films and sports.
(Brand Republic)

Social sites push mobile usage
Addiction to Facebook, Myspace and Bebo increases mobile traffic.
(Brand Republic)

iPhone accounts for a 6.3% share of world wide wi-fi ad requests
A 52% month on month rise in wi-fi ad requests was measured in November.
(Media Buying Planner)
 




VIDEO

   
Top Gear viral campaign
Behind the scenes videos have been created to help relaunch the Top Gear website.
(NMA)

8 million watch iPlayer over Christmas
Wallace and Gromit's A Matter of Loaf and Death helps to boost the BBC's iPlayer figures.
(Guardian)

Life as a vagina
GlaxoSmithKline launches a TV campaign in which viewers are treated to the daily life of a woman from the point of view of her vagina.
(Brand Republic)

Kangaroo hunt for media agency
Rumoured list of media agencies revealed for video-on-demand service Kangaroo account.
(Media Week)

Honda produces online short films
Honda has created three short online films for the American market which bear similarities to the brand's 'Power of Dreams' work in the UK.
(Brand Republic)

International Fund for Animal Welfare (IFAW) mimic Cadburys Gorrila ad
But there's no gorilla this time.
(U Talk Marketing)

Wispa fans receive dedicated ad thank you
Knights, skaters, cheerleaders and a Panda get in on the act in Cadbury Wispa's new two-minute TV spot by Fallon.
(Brand Republic)

The Robin Hood of the internet
An evaluation of illegal downloading.
(Independent)
 






WEBSITE

   
Yelp.com hits the UK
US listings and reviews site Yelp.com muscles in on the UK market.
(Paid Content)

Big Brother task drives traffic
Ulrika and Verne drive traffic to Big Brother site by smashing target of 10,000 site hits.
(Digital Spy)

Labour spoof Cameron Webchat
David Cameron and friends are mocked in instant messaging chat spoof.
(Brand Republic)

Apple changes song pricing and drops digital rights management
Apple is to change the amount it charges for songs on iTunes from April by introducing a three-tier structure.
(Brand Republic)

China crackdown against Google
Chinese authorities are planning to 'purify' the internet of pornography.
(Brand Republic)

Ogilvy launches recession website
Ogilvy Group has launched a website to help marketers through the recession.
(Brand Republic)
 






OTHER NEWS


 
Yahoo confirms Carol Bartz as new CEO

Jerry Yang returns to his previous position of chief strategy and technology officer at Yahoo.
(Guardian)

Lord Carter hints at broadband for everyone
Lord Carter has hinted that his forthcoming vision for Digital Britain will include a promise to get broadband to everyone in the UK.
(Guardian)

A
Google search costs 7g CO2
Boil a kettle for the same price as two Google searches.
(BBC)

Google takes browser out of test mode
Google is taking the Chrome browser out of beta testing mode, just 100 days after its launch.
(IAB)

Barclays introduces the future
Microsoft Surface technology, reminiscent of Minority Report and AI, gets its first launch.
(Brand Republic)

Windows 7
Download the latest operating system from Microsoft in Beta.
(IGN)

What's in store for 2009
Revolution runs through the 12 things you need to know about this year.
(Brand Republic)

Brits splash out online on Xmas Day
Christmas Day 2008 saw Britons spend £102 million on online purchases, according to IMRG.
(IAB)

Guardian tops 2008 newspaper site league

The Guardian is the most popular newspaper website in the UK, according to new figures from Nielsen Online.
(IAB)

Online advertising helps LA Times survive
LA Times secures enough income via online advertising to cover editorial payroll, print and online.
(Guardian)

Cinema style age certificates for websites
Culture Secretary, Andy Burnham, has stated that internet sites could be given cinema-style age ratings as part of a Government crackdown on offensive and harmful online activity.
(Telegraph)

Google swallow up Barack Obama's online spend
The winning presidential campaign spent over $16 million online.
(Brand Republic)
 




 


CREATIVE SHOWCASE

 


'Forever Story' by CHI & Partners

forever.jpg

Produced for TalkTalk and affiliate charity Treehouse,this campaign invites everyone to become an author simply by going online, listening to the story and then continuing it by writing their own 30 or so words. Every contribution to the story generates £1 for Treehouse.

Runners up

'Batak Duel' by AIS London
'The Photographic Adventures of Nick Turpin' by Lean Mean Fighting Machine

 

 



EVENTS

 

 

IAB


IAB B2B Forum: Maximise your B2B digital strategy for 2009

12.45PM - 4PM, 21st January, IAB Offices
This essential IAB afternoon forum will give you everything you need to use internet advertising correctly to attract, convert and retain customers in the B2B sector.

IAB/Microsoft Advertising Creative Showcase Grand Prix

6PM - 10:30PM, 5th February, Shoreditch House

The cream of the creative crop join together to celebrate the best internet marketing campaigns of 2008.

Back to basics: search workshop

9AM - 11AM, 11th February, IAB Offices
This workshop is key for anyone learning to get to grips the wonderful world of search marketing.


INDUSTRY


Interactive Summit 2009
Two-Day Summit, 27th & 28th January 2009
Masterclasses, 26th & 29th January 2009

As interactive marketing becomes ever more central to b2c communications, it has never been more critical to possess a full armoury of tools to fully exploit this marketing medium. What better place to discuss, debate and learn best practice in online, digital & interactive marketing than at the Marketing Week NMA Interactive Summit?

Bringing together Europe's leading interactive advertisers, the summit is your opportunity to see how they are adapting their short & medium term strategies, how they are tackling the turbulent economic climate and how they see the interactive world evolving.

Social Networking World Forum and Mobile Social Networking Forum
9th and 10th March 2009, Olympia, London

The Social Networking World Forum is the perfect event for professionals to learn and discuss the future development of social media. This two day conference features key speakers from social networking publishers, advertising agencies, industry analysts, software developers and equipment manufacturers, pay-TV and network service providers, mobile operators, plus many more

The conference aims to address core issues such as monetization, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks.

MediaGuardian Changing Media Summit 2009
14th March 2009, Park Plaza Riverbank, London

Survive or thrive? It's crunch time for your digital strategies

Join us at the MediaGuardian Changing Media Summit on Thursday 19 March 2009 in London for a packed day of inquest and insights into the trends and strategies driving change across the media world. Hear from the people shaping the media status quo including Lord Stephen Carter, minister for communications, technology and broadcasting, Tom Loosemore, 4iP and Mark Thompson, BBC. Save 10% when you book your delegate place before January 31 2009.
 




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