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Click-thru - June 2008

13 June 2008

Latest internet advertising, audience and technology news

 

This month seems to be all about high-end technology and inventive creative. Check out the latest from the web below.

THE TOP LINE FROM THE IAB
 

The IAB recommends

Here at the IAB HQ we like to play with the internet as well as evangelise about it. The IAB team takes some time to talk about their favourite websites and online gadgets.

 

Consumer Protection from Unfair Trading Regulations 2008
A new Consumer Protection Law came into effect in May 2008 that places greater restrictions on the way advertisers can engage with consumers within social media areas.

 

Accelerator Media passes latest IASH audit
The second ad network within the MIG family receives full membership to the Council.

 

 

 


MOBILE
 

 

3G iPhone announced - free in the UK on 18 month contract

The real excitement is in the software however. With better sychronisation of Office applications, games and other applications being readied for July, Apple are ploughing ahead with mobile internet.
(IGN)

 

Mobile advertising standards essential to growth

Eran Hertzmann of Mobixell talks about the future of mobile advertising and the requirement for the industry to collaborate on standards to drive growth.
(MobiAdNews)

 

 

SEARCH
 

 

Yahoogle!

Yahoo! secure deal to use Google's ad technology within their search results, sending their value sky high and deflecting Microsoft's advances.

(The Independent)

 

Working at Google London, tech heaven?

Free massages, free food, non-stop presentations from experts and high end web development. This video highlights some of the perks of a Google job.

(YouTube)

 

Alternative views on image Alt text

The e-consultancy website has an article discussing the pros and cons of focussing on the 'alt' text for images. How much time should you spend on it?
(e-consultancy)

 

 

 

TECHNOLOGY
 

 

Test your broadband speed

What is your broadband speed? This test isn't totally accurate but it does give an idea of the actual speed of your broadband connection
(BBC)

 

UK broadband still isn't fast enough

A report by the Broadband Stakeholder Group states that faster broadband could generate a huge boost to the UK's economy.
(BBC)

 

Third Party Ad Serving: the basics

Yes, we admit it - we just discovered the Google channel on YouTube. If you need to learn about third party ad serving quickly, this three part video series is extremely useful to help pick up the basics.

(YouTube)

 

 

 

VIRAL
 

 

Honda make awesome live ad

... and now it lives on as an internet viral. Entertain, and they will come.
(YouTube)

 

 

 

TARGETING
 

 

IAB Europe's Interact behavioural targeting panel

Held in Berlin this year, the European annual IAB conference had a panel to discuss behavioural targeting with useful insights.

(YouTube)

 

 

 

VIDEO / TV
 

 

Not so fast Skippy

Competitors of the collaborative BBC, ITV and Channel 4 online video project, Kangaroo, have voiced their concerns about its market dominance.

(DigitalSpy)

 

 

EVENTS
 

 

IAB EVENTS

 

Understanding Mobile Marketing
12 June
SEMINAR: Mobile marketing has been hailed as the next big medium for a while offering exciting new opportunities to reach your audience.

 

INDUSTRY EVENTS

 

The Online Marketing and Media 08
24 - 25 June | Business Design Centre, London

Brought to you by NMA and Marketing Week, Online Marketing and Media 08 brings together experts and suppliers covering every aspect of online marketing, and media, under one roof. 

 

Revolution's one-day conference
23 September, London
Support and maximise sales, boost customer confidence and understand consumer behaviour across multi-digital channels within online finance for an optimised customer journey.

 

Showcase your company at ad:tech
24 - 25 September, London
Want to meet decision makers with over £1bn to spend on digital marketing? Then visit ad:tech London.

 

Streaming media europe
16 - 17 October, London
A conference exploring why streaming and online video technologies are vital for today's business. Exclusive 20% discount for IET.tv members. Register
here.

 

 

 

CREATIVE SHOWCASE
 

 

 

iab_recimage.jpg[REC] microsite by Franki and Jonny

A microsite to promote The Contender Group's UK release of Spanish horror movie [REC]. Mimicking the film's perspective of the un-edited output of a single news camera, the site places the user in [REC] mode, where they can explore the film's zombie-ridden apartment block, inviting them to experience the realistic horror for themselves using exactly the same media through which the film is shot. Entering PLAY mode displays video camera options as navigation to find out more information about the film.

 

Runners up

BBC iPlayer Launch - Agency Republic
Take some time out with Yell.com - AKQA and PHD


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