January's Click-Thru: 3DTV | CES Bonanza | Mobile evolution | Internet on TV’s | Dan Redfearn’s browser

iab - Internet Advertising Bureau - www.iabuk.net

January's Click-thru

13th January 2010

A belated happy new year to you!

We trust that you're happily settled back into the swing of things and the icy weather hasn't dampened your enthusiasm for the year ahead.

2009 was a cracking year for the IAB, our members and for the digital industry as a whole. It's always nice to bask in glories past so we've pulled together some of the highlights of the year for you here.

Looking ahead, we're extremely excited about the next 12 months and have a number of great new initiatives underway. We've already kick-started 2010 with the first of our new digital training courses which started this week and have a number of council and research projects in the pipeline that you'll be hearing about soon. As always, as an IAB member, you'll be the first to know of any big news.

In the mean time, we've battled our way through the snow drifts to bring you the best stories from the darkest corners of the web.

Enjoy...

Web Team
www.iabuk.net


		IAB NEWS
		Engage podcasts available for download Download a series of podcasts featuring key speakers at Engage 2009 IAB seeks Mobile Manager We're looking to appoint a Mobile Manager dedicated to the promotion of mobile advertising IAB appoints new head of research Tim Elkington, former MD of the National Online Recruitment Audience Survey, to place IAB research at the heart of the industry


		JOIN US ON YOUTUBE
		Subscribe to the IAB's YouTube channel to stay in the loop for all upcoming video. Here are some recent additions: Samsung 'The Last Call' by LMFM \| Creative Showcase Winner - September 2009 How online advertisers can engage with people online


		UPCOMING DIGITAL TRAINING COURSES
		- Digital brand building course - Project management and production course - Digital direct response course - Digital creative and design course


		IABEER - WHAT'S IN DAN REDFEARN'S BROWSER?
		b3ta This site is one of the only places on the internet where I'll genuinely laugh out loud. Their weekly email is a definite Friday highlight and recent treats included 100 shots in 100 minutes MOC pages Have too much time on your hands and not grown out of playing with Lego? Then this is the site for you. From obscure Star Wars spaceships to landmark replicas this is a site that just swallows up your time Mirror Football Cracking footy site from The Mirror. Great spread of news articles and photos. The site has a fantastic archive of Mirror Sport content which makes for a great read


		BLOGS
		2010 Watch: Internet on TVs Jack Wallington argues that 2010 will be the year that TVs are finally connected to the internet in a user friendly way Bullet in the head Stuart Aitken discusses people power as evidenced by Rage Against The Machine's Xmas number one What's in store for digital media regulation in 2010? Nick Stringer outlines the key issues for privacy and regulation in 2010 Product placement - to place or not to place Mike Nicholson wonders how one medium can be allowed to use product placement while the other isn't


		GAMING
		CES 2010: Microsoft Project Natal set for Christmas launch Project Natal, Microsoft's controller-free gaming system, will go on sale later this year Gaming most popular internet activity for tweens Nearly 80% of tweens spend the majority of their time on the internet playing games, according to a new report Head tracking for desktop VR displays using the WiiRemote? Student creates infrared camera in the Wii remote Ron Jeremy says violent video games 'worse' than porn Violent video games have "a much bigger negative influence on kids" than pornography, a leading porn star has claimed 20 most anticipated games of 2010 Wired's list of 2010's most anticipated games New Tony Hawk videogame unveiled Tony Hawk Ride" comes with a new controller that allows even your dog to skateboard


		MOBILE
		The evolution of the mobile phone A photo gallery charting the many ages of mobile Sky News' iPhone app attracts one million users More than one million people have downloaded Sky News' free iPhone App since its launch in May 2009 Complaints greet Google Nexus One phone Google is being inundated with complaints about its Nexus One phone Flash Player 10.1 on Google's Nexus One If you're an iPhone owner, you probably don't want to hear about Flash, so don't look Apple hits three billion App Store download Apple iPhone and iPod Touch users have downloaded more than three billion applications Reporter breaks an 'unbreakable' mobile phone at CES BBC's technology show Click managed to break a mobile phone marketed as "unbreakable"


		INDUSTRY NEWS
		Future to launch 'coffee table' superhero magazine Quarterly title to capitalise on popularity of comics, videogames and movies such as Iron Man and Batman: the Dark Knight Advertising in print is twice as effective as TV, says Microsoft Printadvertising is more than twice as effective as television advertising for large retailers, according to new data seen by The Times Poorer pupils to be given free laptops A scheme to give free laptops to pupils from poor backgrounds is being rolled out to 270,000 families in England Old media or new media - who breaks the news today? Print and web news outlets have clashed over a survey that aims to establish where stories originate from


		SEARCH
		Premier League in search for technology partner The Premier League is looking to tap into the digital sector by adding a technology partner Search will play a vital role in the General Election Campaigning ahead of this year's General Election has begun in earnest When is Murdoch going to take on Google? News International's decision to block NewsNow from linking to content across Times Online is consistent with Rupert Murdoch's paywall strategy. But why isn't he battling with Google?


		SOCIAL MEDIA
		A Brief History Of Social Media Social media isn't really "new" Habbo Hotel connects to Facebook Habbo Hotel, has partnered with Facebook for the first time How Twitter was born: the first 140 users If you signed up for Twitter in early 2006, you may be among the first 140 users Twitter builds team to focus on revenue generation Twitter is looking to recruit a number of staff whose main focus will be to generate cash for the microblogging service


		SOME CREATIVITY PLUS SOME ODDITIES
		The flav our of Facebook in liquid form Social networking now has a flavour 3-D and Web hot trends in adult entertainment A 3-D mania stoked by stunning new television sets and the film "Avatar" is being embraced by the porn industry Polaroid camera to be relaunched In 2010 The next generation of Polaroid cameras has been spotted at CES 2010 Truth about British ad agencies New sitcom will bring the ad agency world to life SleepTalking Man Snippets from a sleep talking man Earth, the penultimate frontier Showcase of striking images by French photographer Vincent Fournier Nicekicks.com Minisite that connects the past to present with some Spike Lee for fun


		TECHNOLOGY
		CES 2010: Intel's touch desktop A touch-screen wall at the Intel stand has been drawing crowds at the Consumer Electronics Show Internet-enabled TVs to feature 'app stores' Appstores are coming to the television as developers and content providers move their software and services to the big screens of internet-connected TVs Five ways Apple's tablet may change the world The iPad is on the way, and it just might reduce calling costs, cut your commute, and pull print media back from the brink Waving Goodbye to 2009 Whirled uses Google Wave to say goodbye to 2009 Worst products from CES 2010 The craziest new tech from the consumer electronics show Baidu hacked by 'Iranian cyber army' China's most popular search engine, Baidu, has been targeted by the same hackers that took Twitter offline in December


		VIDEO
		3D TV is being billed as possible industry saviour Saviour for recession hit manufacturers looking to boost sales? Stuart Smith on online video Simon Fuller, founder of 19 Entertainment, intends to pilot his new show not on television but on the internet Pirated online Heroes more popular than TV Pirated online episodes prove more popular than those broadcast on television


		VIDEO CLIPS
		Specsavers creates comedy blind sperm film Specsavers is rolling out a comical film to celebrate the brand's 25th anniversary called 'Spermsavers' Mother's 'honest' spam A few weeks ago, about 200 people received what appeared to be a spam email, did you? Lego Click website launches The toy brand has created Lego Click, a website to share ideas and all things Lego Christmas was cancelled for one unlucky TV hero this year A Christmas video from the Rebel Virals team SOMETHING TO INSPIRE YOU! World Record Base Jump An unidentified Englishman and Frenchman jumped from 650 meters up in the Burj Dubai tower -the tallest building on earth. Both were arrested shortly afterward. -Thanks, Adam Fuhrer!


		CREATIVE SHOWCASE
		Winner Monopoly City Streets by Tribal DDB A campaign for Monopoly, created by Tribal DDB, has taken top honours at this month's Creative Showcase awards, held in association with Microsoft Advertising. Runners up A Way to a Manger by Agency Republic Hopper Warehouse by Dare Digital


		INDUSTRY EVENTS
		Future of Online 5th February 2010 \| One Great George Street, London - How far will the launch of UKOM (UK Online Measurement) go towards bringing more brand advertisers to online? - What resources will agencies use for their clients - UKOM, Comscore, ABCe? - Online video advertising is forecast to grow fast - are we likely to see a TV buying model develop now? - Targeting Technologies (Behavioural, Predictive, Contextual, Semantic) - how far can these be taken to grow the market? Are they properly understood? - Is online becoming too expensive for agencies to administer profitably? Discuss all of these and many more subjects at the Future of Online event. More info SES London 2010 16th to 10th February - Business Design Centre, Islington London Now in its 11th year, SES London is organised and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM). UK and European marketers gather here every year for three days of sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimisation, site optimisation, usability and more - while offering high level strategy, big picture, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more. See you at the show! More info Social Media World Forum 15th and 16th March 2010 \| Olympia, Earls Court, London Social Media World Forum is now firmly established as Europe's leading social media event. With 5 supporting conference streams, over 300 speakers, free to attend workshops and exhibitions. Covering the latest in brand engagement within social media, monitoring campaigns, branding, b2b social networks, pr, virtual currencies, gaming, and many more. More info Changing Media Summit 2010 18th March 2010 \| London A blueprint for creative and commercial success in the digital world. Bringing you another one-day fix of all things digital media and providing you with access to speakers, content and networking you simply can't get anywhere else.More info For more information on IAB and other industry events.

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