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Hi there,
Well it's been yet another magical month in digital advertising, particularly with the release of the IAB/PwC online adspend figures. We were over the moon to announce that, once again, the medium saw growth even in exceptionally tough times, increasing 4.2% in 2009 to reach £3.5 billion. There were cheers aplenty and even a Mexican wave or two at IAB headquarters when we revealed the figures, and members can see the full report in all its glory here. With the election getting closer and our minds getting more muddled about where our loyalties should lie, it was only a matter of time before the main political parties began to embrace the internet in an attempt change the hearts and minds of British voters. With the recent bout of print mock-ups and hilarious videos on YouTube to boot, it's certainly making the World Wide Web a more interesting, albeit aggressive place. But can anyone match up to the now legendary Obama-style digital success? Below, we've pulled together a few stories that are sure to whet your appetite for the weeks to come, and in next month's issue we'll provide you with a selection of the election season's best bits. As always, we've aggregated all the hottest online and mobile news for you in one handy place, as well as a couple of IAB updates. Happy learning. Thanks,Web Team
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IAB EVENTS
Demographic series: Over 55s
Thursday 8th April | IAB Offices
Sponsored by Friends Reunited, this event will unveil research and case studies that will illustrate how best to reach the over 55's online, how to provide content that is relevant to them and how to connect with them through their key interests. The seminar will also see the launch of the IAB over 55's handbook. More info
IAB engage for mobile
Wednesday 16th June | Millbank Media & Cinema Centre, London
This half day conference will provide practical, hands-on advice on not only how to use mobile marketing, but how to do it well. With no-nonsense sessions covering all aspects of mobile, we hope to inspire both those new to mobile and those looking to understand more about how mobile can benefit your business.
Our jam-packed programme will supply you with all the key ingredients for building an effective mobile strategy, with sessions ranging from creativity to display, search to integration. We will also delve into the future of mobile marketing, taking a look at what's to come... More info
Content strategy seminar
Tuesday 13th April | IAB Offices
Content Strategy is the discipline that combines the skills - ranging from IA and search, to copy editing and digital planning - to marshall this key brand need and pivotal agency role.
This seminar brings together some of the world's leading Content Strategy thinkers. They'll talk about how to engage your target users online by planning, executing, managing and measuring content. More info
IAB video event 2010
Monday 26th April | Microsoft Customer Centre
Our jam-packed agenda will look at why online video marketing works, the technology behind it, how to plan a video campaign and what the future holds for video. We will also delve into the world of video and social media, before finishing with a lively debate around long vs. short form. This event will also be the first opportunity to see the results of the exclusive IAB/Sky Effectiveness Study, which will identify the effectiveness of the different formats when used separately and in combination, and also gauge users' opinions of online video advertising. Hear from the experts and understand how this exciting medium can be used successfully for building your brand online. More info
INDUSTRY EVENTS
The IAA Business Lunch
14 April | Mandarin Oriental Hyde Park Hotel, London
Tracy Britton, Group Head of Marketing for HSBC is the speaker at the IAA Business lunch, recently voted the "World's leading bank brand", HSBC has established a surprisingly strong brand presence in a fiercely competitive global marketplace, all in just under 10 years.
Tracy Britton will share the unusual approach this company uses to ensure its brand stays healthy and differentiated in the quickly changing landscape of financial services. She will share insights on global citizenry and HSBC DNA; the most often ignored rule of advertising: why 'simple' is always better (and worth it) and finally, her views on the only brand checklist that matters. More info
a4uexpo Munich 2010
18th to 19th May | Munich
With its two-day Conference programme, featuring a collection of top industry experts from across the international Online Marketing sector, as well as an accompanying Exhibition and series of organised Networking Parties, a4uexpo Europe takes place at the Hilton Munich Park from May 18-19 and is co-ordinated by the founders of the widely-respected www.affiliates4u.com, the online hub for the European Affiliate Marketing community. Attendance includes access to all of the Conference and Workshop sessions, Exhibition and Networking Parties. More info
Media Playground 2010
Thursday 3rd June | London
Media Playground gives delegates the chance to see and hear how innovation is changing the face of advertising.
Each panel-based seminar examines an element of new media advertising:
Mobile Advertising; Social Media & Gaming; Targeting Technology and Broadcast while he exhibition demonstrates the technology behind the innovation. More info
Hubbub
22nd and 23rd June 2010 | Manchester
Hubbub is a media, marketing and creative event taking place this June in Manchester. Hubbub (www.hubbubevent.co.uk) includes a conference, an exhibition and networking. The event will attract 3000 corporate marketers, brand managers and industry directors all sourcing insight, new suppliers and superb contacts from the regions significant media, marketing and creative landscape. More info
For more information on IAB and other industry events.
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