So, the internet is now 40 years old. What better way to celebrate than to attend Engage 2009? With the internet becoming the biggest advertising medium last month, it's clear we've come a long way since 1969. But there's still a long way to go. Engage promises to answer some of the big questions through keynote presentations from key industry figures including Matt Brittin, Ashley Highfield and Stephen Fry. There's only a few tickets left, so book now.
If you didn't manage to get a ticket then we are streaming the event live. If you want to keep up with the action on the day then why not follow the official Engage Twitter feed – and remember that the hashtag for the event is #IABUK.
The IAB now runs comprehensive digital training programmes aimed at all levels of experience and understanding from beginner to advanced. The IAB's digital training is essential for marketers to make sure they are up-to-speed with digital marketing and able to use it effectively.
Our courses feature a mixture of expert instruction, industry leading case studies, IAB standards, research and practical exercises to give everyone the knowledge they need to achieve digital excellence.
The IAB has launched a new mobile site to promote the medium and provide a best practice 'template' for brands looking to establish their mobile presence.
The IAB's mobile site - www.m.iabuk.net - was built and is hosted by mobile agency Incentivated and has been designed to showcase the latest mobile functionality to ensure that UK marketers and businesses are aware of the capabilities of a mobile phone browsing the mobile internet.
On Monday we are launching a mobile advertising supplement in the Guardian. It will go out nationally with every copy of the Guardian and will look at how mobile is now coming of age.
We're very proud to release our latest educational handbook, 'A Guide to Online Behavioural Advertising' produced in partnership with our expert members and sponsored by the wonderful Audience Science. This guide provides all-you-need-to-know about OBA including how it works, the benefits, and an introduction to online privacy. Within this book you'll also find a full account of the IAB's latest research into consumer attitudes towards targeted advertising and online privacy,conducted in partnership with business law firm Olswang, which you may have seen in the press recently. For the press release click here.
The marketing team is currently planning its educational programme for next year, so now is the time to get in touch if you have any requests or suggestions for good topics for us to cover. Where are the knowledge gaps in the industry? What would help you do you job better? Contact chloe@iabuk.net and let us know.
UKOM's Audience Planning System (APS) – powered by The Neilsen Company – will be launching in January 2009. However before then, it's essential for us to educate the market about exactly what it is, how it works and in how it will benefit businesses.
UKOM will enable you to confidently plan online campaigns that target specific audiences using an industry-approved set of numbers, just as you do with TV (BARB), radio (RAJAR) and print media (NRS). For a full Guide to UKOM click here and we have also arranged a series of drop-in sessions during November and December for agencies to come along and find out more. Contact anna@iabuk.net for more information on dates and times.
As part of its ongoing drive to educate consumers and the wider advertising industry, the Internet Advertising Bureau (IAB), the UK industry body for digital marketing, has unveiled a new website, www.youronlinechoices.co.uk,dedicated to providing consumers with clear and easy-to-understand information about online behavioural advertising including a one-stop 'opt out' page.
The IAB has revamped the Regulatory Affairs section of its website. The site aims to help people understand some of the key regulatory and public policy issues impacting the sector and how we're approaching and addressing these. It contains an introduction to online advertising (content) regulations; a Regulatory Policy Centre; links to key industry good practice; and regulatory alerts.
The Office of Fair Trading (OFT) is launching two separate market studies:one into the advertising of prices and one on the online targeting of advertising and pricing. Of particular relevance is the project into the online targeting of advertising and pricing and the scope of this work will "consider the extent of online behavioural advertising, the types of practices used to collect data and how the data is used. The study will then go on to consider whether there are some targeted advertising practices which may be more or less likely to result in consumer detriment." The OFT is expecting to complete the online targeting of advertising and prices work in spring 2010 and the advertising of prices project in the summer of 2010.
New research from the IAB and business law firm Olswang confirms that consumers need more information and education about online privacy and online behavioral advertising (OBA). The study of over 1000 internet users, conducted by Basis research agency found wide gaps in public knowledge of OBA and found that the appeal of behavioral advertising increased from 23% to 75% once consumers were given further information.
The IAB is partnering with Sky Digital Media to produce some research investigating the effectiveness of up to five different video ad formats. The research agency Decipher has been commissioned to carry this out. We hope for the results to be made available in December.
The IAB is carrying out a second mobile research project, this time around the effectiveness of commercially using the online and mobile platforms in combination in order to achieve greater effect. We have commissioned Brand Driver to carry out this project. We expect to see some results towards the end of November.
The IAB has launched IABvideo.com, a dedicated social networking site for marketers with an interest in online video advertising. The community is a living, breathing resource of knowledge, advice and help for marketers to turn to when they have a question about online video ads or if they have some insights to share.
The IAB has launched a Search Toolkit for Online Publishers to help them use search more effectively to drive further revenues and build their brands online. The resource is the result of 3 months in-depth research conducted by the IAB through interviews with some of the UK's most significant publishers.
Remember to keep entering your campaigns into the IAB and Microsoft Advertising Creative Showcase Awards. Visit the Creative Showcase website for more details.
IAB Engage returns next week for its fifth spectacular year. We're down to the last few tickets so if you want to come then get booking fast. If you didn't manage to get a ticket then we are streaming the event live. If you want to keep up with the action on the day then why not follow the official Engage Twitter feed at iabengage09 – and remember that the hashtag for the event is #IABUK.
13th November 9 - 10.30am The world of Online Publishers is changing dramatically but one thing remains the same: search is the gateway to audiences. Are you sure your business is doing everything it can to secure the right audience and maximise revenue from search?
23rd November Committee Room 10, The Palace of Westminster Join the IAB at the Palace of Westminster for a lively debate where the motion will be: In digital, data is the only currency. Speaking FOR the motion will be Matt Brittin, Managing Director Google UK. He will be 'seconded' by Louise Ainsworth, Managing Director Neilsen EMEA. Speaking AGAINST the motion will Graham Hales, Managing Director Interbrand. He will be 'seconded' by Mark Cridge, Managing Director Glue. The debate will be chaired by a parliamentarian. The normal ticket price is £12, but the IAB has a limited amount of FREE tickets for our members. If you like to attend contact nick@iabuk.net.
The IAB is hosting its first Online Lead Generation Seminar. As one of the fastest growing channels, Online Lead Generation is a hot topic in the digital industry right now. This event (presented by the Lead Generation Taskforce) will take you through the full life cycle of a campaign and give best practise tips and guidelines along the way.
The modern, bright and flexible event space at the IAB is now available for hire. Ideally located in Covent Garden, we can cater for a variety of events for up to 200 people and offer competitive rates (discounted rates apply for members).Click here for more information.
Cavendish Conference Centre, London The world of marcoms and digital media is fast changing. In this competitive era it is important to know how to create a high performance, sustainable agency business that reaches maximum growth potential and value. Leading players at the forefront of successful change will share their responses to these trends and show how to stay ahead in a dynamic and increasingly global industry. Sponsored by: In Situ, Lewis Silkin, IAB.
The Grange City Hotel, London Join expert email marketers from top brands including Arcadia Group, LOVEFiLM, wagamama, Cheapflights.co.uk and Ticketmaster at Brand Republic's annual Email Marketing conference. Visit www.emailcampaignconference.com for details. IAB members receive a 15% discount – quote 'IAB15' when booking.
RBS, 250 Bishopsgate, London There appear to be wonderful commercial opportunities across the mobile market and exciting technological innovations. However there is still very little related advertising revenue. The greater penetration of smart phones is at the root of many of these opportunities. It's the ideal time to consider the future of mobile advertising.
Disclaimer:
To opt-out from future communications please click here
