iab - Internet Advertising Bureau - www.iabuk.net

 

Click-thru

18th November 2009

 

Hi there,

 

The past couple of weeks have been a hectic affair over at the IAB with Engage 2009 and all. The exceptional day pulled in a massive crowd and a bumper speaker line-up including Stephen Fry, Ashley Highfield and Charlie Leadbeater - the videos from these and others are live here.

 

We're looking for contributions to the remaining two books in our demographic series - Over 55s and Affluent Consumers. If you're an IAB member and have some case studies, research and top tips available, send them over to chloe@iabuk.net. You can see the most recent book in the series here that covers the men's online demographic.

 

This month as per the norm we've scavenged online for the latest news, campaigns and creative work. Plus we've added a new box which will highlight three of the best pieces of work selected by one of the IAB team each month.

 

Thanks for reading,

Web Team
www.iabuk.net


IAB NEWS


 


IAB launches IABvideo.com
IABvideo.com, a dedicated social networking site for marketers with an interest in online video advertising.

 

IAB launches mobile site
Mobile internet site to provide best practice template for UK brands and to educate marketers.

 

IAB launches digital training
Training programmes to provide marketers of all levels with the tools to succeed in the digital industry.

 





 


IABEER - ADAM OLDFIELD'S TOP THREE

 

 

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Space Chair Project
Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons whilst capturing the whole thing with cameras – vertiginous stay away

 

22 Tracks
A website which updates daily with the newest tracks from soul to funk to hip hop and a bit of drum and bass

 

'Hit the Bitch'
A new social media campaign from Denmark highlighting abuse. A hard hitting campaign that sends home the message

 






BLOGS


 

 

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A slap in the face
Backlash against the 'slap Nick Griffin' game

 

Game changer
Jack Wallington discusses this month's major gaming developments from Modern Warfare 2 to piracy

 

Does social media really influence how we vote?
Are the digerati and those inside the Westminster bubble unduly obsessed with social media

 




 


CREATIVITY


 

 

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Liu Bolin, The Invisible Man
This guy paints himself and blends into environments, can you see him?

 

Evian roller babies makes Guinness Book of Records
The Evian campaign has been seen 45 million times online

 

24 hour ad challenge: the winner
Twenty teams competed to make a 60-second cinema ad for the ICA in just one day

 

Kasabian Football Hero
Football and Guitar Hero equals new Kasabian promo

 

The hand from above
Unsuspecting pedestrians are tickled, stretched and flicked via a live outdoor campaign

 

Readers' workspaces
Peek into some of the funkiest offices

 

Tribal DDB scoops Creative Showcase
The People's Reviewer, a campaign to promote the Volkswagen Tiguan, takes top honours

 






INDUSTRY NEWS

 

 

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Badda Bing!
Microsoft woos newspapers by funding their stick to beat Google


Internet addresses set for change
Internet regulator Icann has approved plans to allow non-Latin-script web addresses

 

Orange and Twitter sign new deal
Microbloggers will soon be able to send and updates via their orange handsets

 

Free public Wi-Fi scheme for town
A major Wiltshire town is to become the first in the UK to offer free public wireless internet access

 

Times editor James Harding outlines plans for online charging
Micro-payments dismissed in favour of charging for 24-hour access to day's edition of the paper

 

Josh Harris: The Warhol of the web
Andrew Smith tracks down Josh Harris, the subject of a new documentary We Live in Public

 

Bebo cuts UK jobs and freezes web TV commissioning
KateModern and Sofia's Diary put on hold

 






GAMING


 

 

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Call of Duty: Modern Warfare 2 smashes game sales record
First day rakes in 186m beating Grand Theft Auto's crown

 

Video gamers to play for 'real' in 2010
Gamers could be joining in a real televised sporting event from their homes

 

Fallout 3 crowned 'game of year'
Fallout 3 has been named ultimate game of the year at the Golden Joysticks

 

Nintendo Wii gamers to get BBC iPlayer
BBC programmes will soon be delivered through dedicated iPlayer channel on Wii

 






MOBILE


 

 

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'Nude It'
iPhone app wants to show you naked

 

iPhone share of smartphone market hits 17 per cent
Apple's iPhone accounted for 17 per cent of all the smartphones sold globally in the last quarter

 

BlackBerry to introduce ads in apps
Blackberry range of smartphones is to introduce ads into their applications in the first half of 2010

 

Mobile set to be 'fastest growing medium'
IAB research finds 73% of marketers think mobile will be the fastest growing medium for the next 5 years


Sky takes mobile TV to the Apple iPhone
A mobile TV app on the iPhone and iPod allows users to stream live TV for £6 a month

 

Branson says don't panic
Virgin Atlantic has released an iPhone app featuring a panic button aimed at anxious flyers

 






SOCIAL MEDIA

 

 

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More than 1,000 entries for Peperami crowd-sourcing ad competition
Unilever has received 1,185 entries to its crowd-sourcing competition

 

Crowd sourcing advertising - Can it work?
An assessment of the growing advertising trend

 

Around the world


Volley Warehouse
A viral campaign hitting down under

 

The Big Warm Up
An inspirational project supporting the homeless in Boston

Twi-fanatics

 

V Australia '4320' by Droga5 Sydney
Three friends travel from the US to Sydney - marking their 72-hour adventure with a tweet every minute

 

Ford's big Twitter
Ford's first head of social media treads new ground in the car maker's bid to reach out

 

Twitter users: we like ads, can we have some please?
Twitter users are receptive to ads and even discuss brands on the microblog says research

 

Twitter faux pas: 20 dreadful types of tweet
What you shouldn't be tweeting

 

Dyson teaser campaign has fans all a Twitter
A teaser campaign from Dyson has delivered by prompting excited buzz, speculation and debate

 




 


TECHNOLOGY

 

 

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Only in Japan
Fantastic photography display via Nikon's new digital camera with built-in projector

 

BBC's Erik Huggers offers look at Project Canvas prototype
Possible user interface for on-demand TV service presented at FutureMedia conference

 

Reality check
Augmented reality is no longer science fiction, and innovative brands are realising its marketing potential

 

Eric Schmidt outlines the next five years
How the web will look in five years according to Google

 

Google turns its attention to saving the planet
PowerMeter can monitor energy usage in the home

 

MSN Music reopens with Spotify rival and download store
Microsoft has reopened the doors to its MSN Music store, with the launch of an online shop and a streaming service to rival Spotify

 




 


VIDEO

 

 

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Twillionth
Stephen Fry passed 1 million followers on Twitter and celebrated with this video from the future

 

Beyond iPlayer: What's next for Video on Demand?
Movement sensing, Project Canvas and IPTV everywhere

 

The Google Story
Googlers in have put together this quick look at the history of Google

 

'Jedward' off X-Factor?
Rumours, sparked by this CCTV footage, are flying around that Jedward are out of the show

 




 


CREATIVE SHOWCASE


 

 

The People's Reviewer by Tribal DDBPeoples reviewer tribal winner.jpg

 

Volkswagen wanted people to experience the 'simply effortless' Tiguan for themselves, so Tribal DDB used social media to turn ordinary individuals into influential brand advocates, thus creating a new kind of car critic - The People's Reviewer.

 

Runners up

 

Master Control by AKQA

Speechbreaker by Lean Mean Fighting Machine

 






EVENTS


 


IAB EVENTS

Online lead generation seminar
1st December - IAB Offices
This event (presented by the Lead Generation Taskforce) will take you through the full life cycle of a campaign and give best practise tips and guidelines along the way. More info

 

Mobile debate - are apps more important than mobile sites?
2nd December - IAB Offices
This debate will bring together a panel of mobile experts to debate the proposition mobile apps are more important than mobile sites, you get to vote who is right. More info


Search for online publishers
3rd December - IAB Offices
Come to this one-off event to receive a copy of the Search Toolkit for Online Publishers, insightful presentations from some of its authors explaining the techniques to increase revenue in more detail, networking and a dee-lish free breakfast! More info

 

INDUSTRY EVENTS


Ready Steady Email
1st December - DMA North, Manchester
This half-day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements. Gain all the best and most up-to-date advice on the benefits of email marketing. Learn about strategy, creative, implementation, results and reporting to produce great work. Networking time with workshop facilitators on a one-to-one basis. More info

 

Future of Mobile Seminar
9th December - RBS, 250 Bishopsgate, London
There appear to be wonderful commercial opportunities across the mobile market and exciting technological innovations. However there is still very little related advertising revenue. The greater penetration of smart phones is at the root of many of these opportunities. It's the ideal time to consider the future of mobile advertising. More info

Tips & Tricks To Get Targeted, Attention-Grabbing Emails Into Inboxes
8th December 2009, The Grange City Hotel, London
Join expert email marketers from top brands including Arcadia Group, LOVEFiLM, wagamama, Cheapflights.co.uk and Ticketmaster at Brand Republic's annual Email Marketing conference. IAB members receive a 15% discount – quote 'IAB15' when booking. More info

 

SES London 2010
16th to 10th February - Business Design Centre, Islington London
Now in its 11th year, SES London is organised and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM). UK and European marketers gather here every year for three days of sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimisation, site optimisation, usability and more - while offering high level strategy, big picture, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more. See you at the show! More info

For more information on IAB and other industry events.

 




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