February's Click-Thru: Google's Parisian Love | CNN at the IAB | Dom Joly's iPad | Die Antwoord | Nike True City

iab - Internet Advertising Bureau - www.iabuk.net

February's Click-thru

10th February 2010

Hi there,

Not content with tearing into the likes of Brangelina, John Terry and Freddie Starr, the good old tabloid press has decided to turn its attention to the internet over recent weeks. According to some papers, if the internet's not making you depressed, it's at the very least causing rickets.

We at the IAB of course prefer to focus on the benefits of the internet which is why we've once again searched high and low to pull together the best stories about the digital industry.

Below you'll find info on everything from Google's Super Bowl ad to Wrangler's remarkable new interactive campaign and from the latest in South African rap-rave to the unavoidable Apple iPad. You'll also find details about the latest IAB initiatives - including CNN's report from our recent Social Media event.

Enjoy

Web Team
www.iabuk.net


		IAB NEWS
		IAB welcomes VAST 2.0 initiative IAB backs video advertising standard templates (VAST 2.0) in the UK to increase spend and boost advertiser confidence. Mobile and online – good together IAB research highlights the positive combined effects of mobile and online advertising. IAB launches Digital Books service The IAB unveils its Digital Books service offering members access to digital, page-turning versions of all of its educational material. Social media budgets set for increase IAB research finds 88% of brands rate social media as important to their business.


		JOIN US ON YOUTUBE
		Subscribe to the IAB's YouTube channel to stay in the loop for all upcoming video. Here are some recent additions: Trivial Pursuit Experiment by Tribal DDB \| Creative Showcase Winner - November 2009 Digital planning and integration \| The Healthy Media Diet Plan Podcast


		UPCOMING DIGITAL TRAINING COURSES
		- Digital brand building course - Project management and production course - Digital strategy - Metrics and optimisation


		BLOGS
		Why brands still need a bit more convincing Amy Kean argues that it's time to reinforce the integrity of social media to ensure future success. Seesaw: A Spotify, a Hulu, or a Joost? The BBC's Rory Cellan-Jones reviews the beta version of Seesaw. The paid news debate Jack Wallington outlines the IAB's take on the paid news debate. Ten reasons Econsultancy outlines ten reasons why retailers need a mobile commerce site.


		INDUSTRY ISSUES
		Google splashes out $5m on Super Bowl advert Watch 'Parisian Love', Google's $5m TV spot that screened during the Super Bowl. COI plumps for GroupM offering for media buying COI Communications appoints GroupM M4C to handle its £250m media planning business. ITV to hire 30 new technology staff ITV has begun a recruitment campaign for 30 technology experts and managers to help create new digital applications and services for the broadcaster. Online safety push for five-year-olds Children as young as five are being targeted in a new online safety campaign backed by the government. Does journalism exist? The full text of Guardian editor Alan Rusbridger's Hugh Cudlipp lecture.


		SOCIAL MEDIA
		How business and social media can work together Watch CNN's report from the IAB's social media debate. Vodafone suspends employee after obscene tweet A message on Vodafone's official Twitter account prompted hundreds of followers to contact the mobile phone company. Google takes on Facebook and Twitter with network site Google has taken the wraps off its latest social network known as Buzz. Facebook to hit 400m users Facebook has announced that its user base will hit 400 million worldwide usersas it celebrates its sixth birthday and introduces a new navigationscheme. Bill Gates now on Twitter Microsoft co-founder Bill Gates has finally joined Twitter, picking up over 25,000 followers in the space of four hours.


		CREATIVITY
		Wrangler Blue Bell Spring Summer Collection Take control with Wrangler's new interactive website showcasing the spring / summer collection. AKQA scoops Creative Showcase A campaign for Nike's iPhone app True City has taken the top award at the first Creative Showcase of the year. NB says goodbye to Polaroid NB Studio releases This year, a homage to the art of the Polaroid.


		MOBILE
		Facebook dominates UK mobile use Facebook dominates the lives of mobile internet users in the UK, according to data from the GSMA. Quantum trick for pressure-sensitive mobile devices Hand-held devices could soon have pressure-sensitive touch-screens and keys, thanks to a UK firm's material that exploits a quantum physics trick. Six great mobile games of the month Some miniature marvels to get you through the last of the winter weeks... The iPhone is 'the new Internet Explorer 6' Mobile developer warns against creating a mobile web that only works on the iPhone. Gartner: Mobile To Outpace Desktop Web By 2013 Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner.


		TECHNOLOGY
		Dom Joly gets to grips with an iPad It had to happen. Dom Joly's response to the technology launch of the year. Five ways the iPad will change magazine design Pentagram's Luke Hayman argues that the iPad will revolutionize the way we read magazines. Microsoft Office 2010 review The latest version of Office has lots of new bells and whistles – none of which will make either Adobe or Google happy. The future sound of music New digital tools are set to transform the way we listen to music from a passive to fully interactive experience.


		VIDEO
		Spot your Adland favourites A charming film crammed with classic ad references reminding people that the 2009 Creative Circle Annual is available to buy. Logorama up for Oscar H5's film Logorama has been nominated for a Short Film (Animated) award at this year's Oscars. What is Die Antwoord? Why the internet's going crazy for South African three-piece rap-rave outfit Die Antwoord. Cringe: A flashmob too far A Dr Pepper film that proves it really is time to stop with the flashmobs.


		CREATIVE SHOWCASE
		Winner True City by AKQA True City is an application for the iPhone that aims to unlock access to city insiders' views of sport, life and culture in London, Berlin, Paris, Milan, Amsterdam and Barcelona. Runners up 1 in 7 by M&C Saatchi & Play Capacity by Weapon 7


		INDUSTRY EVENTS
		Search Engine Strategies London Conference & Expo 16th - 19th February, London From social to mobile to local search, discover which emerging technologies and channels will advance your business to the next level. Designed for both beginners and veterans to search, SES London offers the educational environment, hands on experience, and individual feedback on improving brand exposure as well as website usability. More info Social Media World Forum 15th and 16th March 2010 \| Olympia, Earls Court, London Social Media World Forum is now firmly established as Europe's leading social media event. With 5 supporting conference streams, over 300 speakers, free to attend workshops and exhibitions. Covering the latest in brand engagement within social media, monitoring campaigns, branding, b2b social networks, pr, virtual currencies, gaming, and many more. More info Changing Media Summit 2010 18th March 2010 \| London A blueprint for creative and commercial success in the digital world. Bringing you another one-day fix of all things digital media and providing you with access to speakers, content and networking you simply can't get anywhere else.More info For more information on IAB and other industry events.

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