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Hey folks,
Last week you may have seen us unveil the full 2008 adspend results for online. Still going strong, total adspend rose 17% year on year to £3.3bn. See the results in full here. All of us at the IAB are going to be busy over the coming weeks with a wide range of initiatives and events scheduled. We'll also be publishing the latest in our series of handbooks and reports, providing you with the tools you need to do your job well. To the right you will see our new handy social media box with links to all of our social
networking escapades. This includes our regular blog on Brand Republic, our
Twitter feed and our revamped YouTube channel. Get involved and start following
us to keep informed of all the IAB'sonline activities. Happy reading,
Web Team www.iabuk.net
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|  | EVENTS
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| | IAB
Mobile debate - is mobile advertising too expensive? 22nd April, IAB Offices Mobile advertising has been on the radar for a good few years now but we are still hearing people talk about the allusive "year of mobile". What is holding mobile advertising back? Is it the consumer? Is it the mobile phone providers? Is it handset technology? Or is it quite simply that mobile advertising is too expensive? More info
Automotive forum 29th April, IAB Offices This forum will examine the changing landscape for the automotive industry and discuss what you can do to stand out and survive these difficult times. We will also be unveiling new research as well as some fantastic case studies from our panel of experts. More info
INDUSTRY
a4uexpo Europe 2009 28th and 29th April, RAI Congress Centre, Amsterdam This two-day conference programme will feature a collection of top industry experts from across the international online marketing sector, as well as a range of specific workshop sessions, which together will provide delegates with a professional environment in which to hear about and debate the key issues currently facing this dynamic and ever-expanding channel. More info
Media 360 13th to 15th May 2009, Old Windsor Media 360 has changed. Refreshed for 2009, leading brands, agencies and media owners will discuss the latest pressures facing the industry through industry keynotes, presidential debates and breakout discussions. Mingle with industry greats and thought pioneers from across the global media industry at Media 360 2009. More info
For more information on IAB and other industry events, please click here.
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