IAB Click-thru



iab - Internet Advertising Bureau - www.iabuk.net

Click-thru

8 April 2009

Hey folks,

Last week you may have seen us unveil the full 2008 adspend results for online. Still going strong, total adspend rose 17% year on year to £3.3bn. See the results in full here.
 
All of us at the IAB are going to be busy over the coming weeks with a wide range of initiatives and events scheduled. We'll also be publishing the latest in our series of handbooks and reports, providing you with the tools you need to do your job well.
 
To the right you will see our new handy social media box with links to all of our social networking escapades. This includes our regular blog on Brand Republic, our Twitter feed and our revamped YouTube channel. Get involved and start following us to keep informed of all the IAB'sonline activities.

Happy reading,

Web Team
www.iabuk.net


IAB NEWS


 
Online ad spend up 17 per cent in 2008
Internet advertising continues to buck advertising industry trends.
(IAB)

IAB affiliate council strengthens voucher code guidelines
Council aims to make all leading voucher code affiliates fully compliant.
(IAB)

The essentials for attention-grabbing ads
Younger internet users want to be entertained online.
(IAB)

MediaCom and COI join IAB MSG
MediaCom and COI have the IAB's Mobile Steering Group (MSG).
(IAB)

Film piracy: good or bad?
With piracy so rife in the film industry, is it really such a bad thing?
(IAB)
 





KEEP UP WITH US


 

 

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RSS FEEDS

 

 

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SOCIAL MEDIA


 
Google in talks to buy Twitter
Google is reported to be in talks to buy Twitter, the social media micro blogging site of the moment.
(Brand Republic)

The Twitter Economy
URL-shortener bit.ly has become the latest start up to cash in, raising $2m in first round funding.
(Paid Content)

Social media saves lives
A British teenager who took a drugs overdose has been saved after an American girl raised the alarm.
(BBC)

Is Facebook in trouble?
Facebook is the top dog in the social networking market. But is the company increasingly troubled?
(econsultancy)

Marketers unsure about Twitter
Research has discovered client uncertainty about the usage of Twitter.
(Brand Republic)

Social media marketing spend to grow
Over half of global marketers will increase their social media spend in spite of the global recession.
(Brand Republic)

Social sites checked more than email
Nielsen figures show Facebook and MySpace are more popular than personal email.
(Brand Republic)
 






MOBILE

  
DMA releases guidelines on Bluetooth marketing
Brands advised to seek user permission before sending messages.
(Brand Republic)

BlackBerry takes on Apple with its new application shopfront
BlackBerry challenges Apple for a chunk of the consumer smartphone market.
(Guardian)

Justin Billingsley leaves Orange
Billingsley takes on the role of regional chief executive of advertising agency Saatchi & Saatchi Asia.
(Mobile Today)

iPhone gunning application
A new application has been slammed for glamorising gun culture.
(Brand Republic)

Mobile 'now part of the mainstream'
Research shows 81 per cent of mobile media users access mobile media once a week.
(IAB)
 






TECHNOLOGY


 
Touchscreen NetBook anybody?
Rumours are rife about Apple planning to launch a touchscreen netbook-style laptop by the end of the year.
(Brand Republic)

Villagers turn on Google street view
Residents of Broughton near Milton Keynes stop the Google Street View car.
(iGizmo)

Online radio player for all radio stations
BBC could launch new service online by end of year.
(Brand Republic)

Emails and net phones call to be stored
Under an EU directive, details of user emails and net phone calls will be stored by ISPs.
(BBC)

Social networks are to be monitored by security services
Goverment has been met with fierce criticism over the new plans.
(Times Online)
 




 


VIDEO


 
Orange looking at Kangaroo
The technology behind the online TV venture ITV, BBC Worldwide and ITV could be bought by Orange.
(Media Week)

BBC launches TV on mobiles

"Live TV", a 24 hour live TV service, is limited to just two handsets, the Nokia N96 and 5800.
(Tech Watch)

Channel 4 to sell ads around YouTube content
Shows such as Shameless and Shipwrecked, will be supported by pre roll ads.
(Media Week)

YouTube pulls videos
Thousands of music videos from YouTube are pulled after deal with UK's main songwriters' collection society.
(Media Week)
 






BLOGS

  
Interactivity is power
Jack Wallington offers advice on taking your web presence to the consumer via interactive advertising.
(IAB)

Online success in 2008
Nicki Lynas asks what links Wispa, Dongles, Tweets and £3.35 billion? Online ad spend, that's what.
(IAB)

A free medium or a premium medium?
Stuart Aitken assesses the wisdom of the freeconomics model.
(IAB)

10 Tips For Making Email A Strategic Channel
Mike Talbot outlines ten top tips for compelling and engaging emails.
(Marketing Direct)

Why Twitter is dumber than Facebook, which is pretty damn dumb!
George Parker gets to grips with the social networking giants.
(Brand Republic)
 






OTHER NEWS


 
Murdoch says free internet news can't last
Rupert Murdoch believes more newspapers will have to make people pay to read their online content.
(IAB)

Thompson focuses on 'partnerships'
Mark Thompson, outlines the BBC's desire to "address market failure, without making things worse".
(IAB)

Lloyd Webber blames ISPs for growth of internet piracy
Lord Lloyd-Webber urges government to regulate ISPs and encourage them to tackle copyright infringement.
(Guardian)

Sony does deal with YouTube
Sony is to take over YouTube UK's homepage, as part of a nine country YouTube homepage takeover.
(Media Week)

Wikipedia kills off Encarta
Microsoft has confirmed that it will cease production of its encyclopedia software, Encarta.
(Telegraph)

L-shaped recession according to Martin Sorrell
Sorrell gives a grim assessment of the future for Western European economies.
(Guardian)

Classified booming online
According to research, online classified advertising is on still on the up.
(BBC)
 




 


CREATIVE SHOWCASE


 
feb winner, agency republic.jpg
Killzone 2 Webgame by Agency Republic

Agency Republic created the world's first internet wide shoot'em up. Not only can you a kill the enemy, the game makes the sites themselves destructible.

Runners up

Troubled Youth by BBH
HotSpot Player by AKQA
 






EVENTS


 
IAB

Mobile debate - is mobile advertising too expensive?
22nd April, IAB Offices
Mobile advertising has been on the radar for a good few years now but we are still hearing people talk about the allusive "year of mobile". What is holding mobile advertising back? Is it the consumer? Is it the mobile phone providers? Is it handset technology? Or is it quite simply that mobile advertising is too expensive? More info

Automotive forum
29th April, IAB Offices
This forum will examine the changing landscape for the automotive industry and discuss what you can do to stand out and survive these difficult times. We will also be unveiling new research as well as some fantastic case studies from our panel of experts. More info

INDUSTRY

a4uexpo Europe 2009
28th and 29th April, RAI Congress Centre, Amsterdam
This two-day conference programme will feature a collection of top industry experts from across the international online marketing sector, as well as a range of specific workshop sessions, which together will provide delegates with a professional environment in which to hear about and debate the key issues currently facing this dynamic and ever-expanding channel. More info

Media 360
13th to 15th May 2009, Old Windsor
Media 360 has changed. Refreshed for 2009, leading brands, agencies and media owners will discuss the latest pressures facing the industry through industry keynotes, presidential debates and breakout discussions. Mingle with industry greats and thought pioneers from across the global media industry at Media 360 2009. More info

For more information on IAB and other industry events, please click here.
 




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