July's Click-thru: Google Joins Operating System Battle / Eternal Moonwalk / Video Bay / Twitter's Nobel Peace Prize

iab - Internet Advertising Bureau - www.iabuk.net

Click-thru

8 July 2009

Hey there,

After our fascinating Twitter gathering last Thursday, the social networking site seems even more inescapable than ever. So this month we've collected some of the most important Twitter stories in their very own space. Go straight to them.

Last week also saw the release of our mobile effectiveness study carried out in conjunction with Kit Kat which found that mobile display advertising can increase brand awareness and recognition. The results of the study formed the basis for a new set of five IAB guidelines, designed to increase the effectiveness of mobile ad campaigns. Read the five steps.

We're always looking for ways to improve your experience of the IAB, so if you'd like to suggest any content ideas for this email please feel free to get in touch.

Enjoy,

Web Team

www.iabuk.net


		IAB NEWS
		Dare wins June's Creative Showcase Digital agency scoops top prize for campaign to promote the BMW Z4. Mobile display raises awareness and recognition The IAB releases 5 steps to effective mobile campaigns. IAB launches Game Advertising Council Game advertising council established upon industry request. Affiliate marketing - a 'no risk channel' The highlights of this year's IAB affiliate marketing seminar. IAB Europe unveils new Board and members IAB Europe welcomes the biggest new names in digital advertising.


		KEEP UP WITH US


		RSS FEEDS
		IAB Main News Events Creative Showcase


		B2B WEBCAST CHANNEL
		Watch monthly presentations from the IAB B2B Council around all aspects of B2B. Sign up today!


		BLOGS
		Habitat's Tehran branch – how not to use Twitter Stuart Aitken argues that brands have much to learn from Habitat's Twitter errors. The internet's wearing new knickers, let's be grateful 2009 is turning into a landmark year for the internet, says Jack Wallington. 'Who cares about self-regulation'? Julia Smith argues that self-regulation is key to the future health of the digital industry. The future of ad networks and display advertising Research shows there is plenty of innovation within the display advertising sector. 5 ways to get people to pay for your content online Paid content and subscription services are hot once again thanks to the economic downturn.


		ADVERTISING TIPS
		The 10 things you need to build a brand Things to keep in mind when building brands online. 9 ways to scrap your media budget without crippling your brand Where to put those media spends. Internet for everyone Brands must gear sites to appeal to internet-savvy older users.


		MOBILE
		Confusion surrounds first iPhone adult app Apple's first adult iPhone application has been removed from its App Store after a blaze of publicity. Google launches ads for iPhone and Android apps Google is allowing app developers to earn money by including text and image-based ads. Most free iPhone apps don't make any money Advertising on the iPhone is only as good as the application that it's on.


		SEARCH
		Google CEO says worst of crisis is over It is "reasonable to be optimistic for 2010," says Google's chief executive Eric Schmidt. Google sets up accreditation programme to safeguard site conversion Google has launched a UK accreditation programme for website conversion specialists. Are engines' moves towards real-time search worth it? The hype surrounding real-time search gains momentum following announcements by Facebook, Google and Microsoft.


		SOCIAL MEDIA
		Starbucks gives away free ice cream to Facebook users 300,000 free pints of Starbucks' new line of ice cream are up for grabs for Facebook users who sign up for a free coupon. PM's use of YouTube 'constitutionally questionable' Lords label Gordon Brown's use of YouTube 'constitutionally questionable'. Facebook to earn over $500m in 2009 Marc Andreessen has said that the social networking site is set to earn in excess of $500m this year. Wife's Facebook page exposes MI6 head David Miliband plays down security lapse after details of Sir John Sawers' private life are inadvertently revealed. Primark staff criticise 'pikey' customers on Facebook Discount retailer Primark has launched an investigation after employees posted malicious comments about customers on Facebook.


		TECHNOLOGY
		Spotify VC search 'seeking up to £30m' Can Spotify convert enough free users to paid, and can it profit from the advertising served to free users? Google joins battle with Microsoft with Chrome operating system Google today announced that it was launching a new operating system in its most direct challenge yet to the dominance of Microsoft. Spotify offers free audiobook streams Spotify, the personalised music streaming service, is beginning to offer free audiobooks to all its UK users. Pirate Bay bought for £4.7m Swedish software company Global Gaming Factory has agreed to buy The Pirate Bay in a deal worth £4.7m. Amazon plots ad serving on Kindle Amazon is considering selling advertising on its Kindle digital book reader. Digital champion targets the poor The poorest six million Britons who are not online will be the main focus for Martha Lane-Fox.


		TWITTER
		Twitter considered for the Nobel Peace Prize Twitter should win the Nobel Peace Prize for the role it played during recentcivil unrest in Iran, according to a former US national security adviser. Twitter gains entry in dictionary Twitter has gained academic respectability with inclusion in the Collins English Dictionary. Twitter explains Tweet trademark Twitter explains the reasons behind its application to trademark the term Tweet. Need Some Weed? Just Check Twitter Drugs are being openly sold on social networking sites due to a legal loophole in the United States. Murdoch: Twitter's an amazing phenomenon News Corp CEO has his say on Twitter and Google.


		VIDEO
		Yaar! The Pirate Bay fires its Video Bay cannon at YouTube The Pirate Bay guns for YouTube with the launch of a free streaming online video service. Online video views up 47% in April The number of online videos viewed in the UK grew 47% in April to 4.7bn. With all this online, why watch TV? As Hulu arrives on these shores, competition to offer UK content is hotting up. What is exactly Project Canvas BBC's future of TV concept unwrapped. Homer Simpson is worth more on Hulu than FOX Thanks to shows like "The Simpsons" and "CSI," Hulu is finally charging more for ads online than during primetime.


		ADS/WEBSITES
		Eternal Moonwalk A tribute to Michael Jackson. Microsoft pulls vomit IE8 ad after public backlash Microsoft has pulled an online ad for its browser Internet Explorer 8. Levi's 'go forth - America / o pioneers' by Wieden & Kennedy Portland The campaign comprises two TV spots, the first of which, entitled 'America' plays out to an original wax recording of Walt Whitman's reading of his 1888 poem "America." Police Slog Through 40,000 Insipid Party Pics To Find Cause Of Dorm Fire Who caused the dorm fire? Boston picture blog Fine approach to picture blogging. Calculate your car mileage via jazz A new VW website provides carbon emissions in jazz music. Starburst 'kilt' by TBWA\Chiat\Day New York The ad sees a bagpipe player explaining to a Korean-Scottish lad that he's a contradictory character. D&AD New Blood Part Two Short film for HP, in response to a D&AD Student Awards brief.


		OTHER NEWS
		Wii adds advertising to family time Nintendo has figured out how to make gaming a family event. Unemployed reporters launch self-funded news websites A dozen journalists have banded together to launch an online magazine. Internet adspend holds up better than predicted Global internet advertising will grow 10% this year, achieving a 15.1% share of global ad expenditure by 2011. Will blog for cash Brands are recognising that paying bloggers to write about their products is a cheaper alternative to display. News of Michael Jackson death floods internet and crashes sites News of Jackson's death dominated Google trends and Twitter's trending topics as users sent out tributes. Billions stolen in online robbery Space trading game Eve Online has suffered a virtual version of the credit crunch.


		CREATIVE SHOWCASE
		Z4 - Expression Of Joy by Dare To promote the relaunch of the Z4, customers were invited on a unique 'virtual' test drive. The campaign used Augmented Reality technology to allow users to drive a virtual Z4 round their desk creating a unique piece of computer art which mimics the TV ad. Runners up: Show Your 5 by AKQA E-Class Launch by Weapon 7


		EVENTS
		IAB EVENTS FMCG forum 15 July - IAB Offices This forum will address the key challenges to cutting through a fickleand changing market, showing you how to reach the consumer at the righttime. Including the latest research, key case studies showing how online can really make a difference for FMCG brands. More info Building an effective mobile site workshop 22nd July - IAB Offices The session will contain a range of case studies and examples of avariety of mobile sites which will serve to highlight the good and thebad. Delegates will be invited to work in groups to complete challenges, thus driving home what has been covered during the session. More info INDUSTRY EVENTS Chinwag Live: Music - who pays the piper? 15 July - The Slug & Lettuce, Wardour Street, London As music streaming services take off, will marketers make the jump from radio and pay the bill? Or is it time we paid the piper? More info The Media Festival 18th to 20th November, Manchester The Media Festival offers business insight and unique networking with the length and breadth of the digital content industries. It was conceived to provide opportunities for companies and individuals to meet, share and discuss the fast-emerging cross-platform digital landscape. More info For more information on IAB and other industry events, please click here.

Disclaimer:

To opt-out from future communications please click here

Concep | Our interactive email partner