December's Click-Thru: Christmas Groove | Windows Whopper | Martin Scorsese | Last.fm | Manflu

iab - Internet Advertising Bureau - www.iabuk.net

Christmas Click-thru

10th December

Hi there,

Christmas is in the air here at the IAB. The tree is up, the lights are on and the stereo is pumping out festive joy from dawn to dusk. Somewhat surprisingly though we've found it tough to find lots of exciting yuletide creative work to bring you this time round. What's going on? Is the Christmas rush yet to happen?

For our part, we're marking advent and counting down to Christmas by unveiling our 2009 highlights on Twitter. Read all about it here.

We're still got a few places left in our remaining two books in the demographic series - Over 55s and Affluent Consumers. If you're an IAB member and have some case studies, research and top tips available, send them over to chloe@iabuk.net.

Below, as ever, you'll find our run down of all the best work out there at the moment, plus a selection of the key stories from the digital industry.

Enjoy...

Web Team
www.iabuk.net


		IAB NEWS
		We need your views on social media! Answer our short survey to be in with a chance of winning a meal for two at a top restaurant IAB launches guide to behavioural advertising IAB collaborates with industry experts to produce guide to help educate the industry and demystify how behavioural targeting works. Stephen Fry at Engage In case you missed this year's IAB Engage conference, we've very kindly made all the videos available on our YouTube channel. Watch Stephen Fry here.


		JOIN US ON YOUTUBE
		Subscribe to stay in the loop for all upcoming video. Some recent additions: Engage 2009 Highlights Stephen Fry \| IAB Engage 2009 Charlie Leadbeater \| IAB Engage 2009 Matt Brittin \| IAB Engage 2009 A guide to audience based advertising


		IABEER - STUART AITKEN'S TOP THREE
		In the Christmas Groove Just to get you in the Christmas mood, the ever-excellent Strut Records haveput together this compilation of obscure funk and rare grooveChristmas songs Google goggles I'm still amazing my less tech-literate friends with Amazon's image recognition iPhone app. What are they going to make of this? Roy Keane – spokesman for mobile phones? Does Roy Keane have a sponsorship deal with any mobile operators? Watch this clip and see why brands should sign him up quick


		BLOGS
		2010 is the year we must all become experts Jack Wallington explains why 2010 must be dedicated to improving digital expertise Why Google caved in to Murdoch Roy Greenslade explains the recent change of tone from Google In digital, we can't make up our minds Amy Kean, senior marketing and PR manager at the IAB, discusses The Debating Group's latest event at the House of Commons. A is for Advergame; B is for Banner... Nick Stringer, head of regulatory affairs at the IAB, discusses the difference between being media savvy and media literate. Online's come a long way, but it's got further to go Jack Wallington, senior programmes manager at the IAB, argues that the future of online lies in making the medium simpler for all


		CREATIVITY
		Baldrick saves Xmas Send your ideas in for each day of Christmas Stella Artois TV Mother London has launched the Le Recyclage De Luxe Show, a new Stella Artois TV channel that airs via YouTube Building projection advertising Video mapping demonstration from Mindshare and LCI Manflu What men really experience! Burger King showercam Watch a bikini babe sing for your breakfast at this saucy bathroom-themed viral site.


		INDUSTRY NEWS
		Internet safety for children to be part of the curriculum Lessons in using the internet safely are set to become a compulsory part of the curriculum for primary schoolchildren in England from 2011 Group M urges shift from direct response to branding online Total spend on internet advertising will rally next year, according to predictions from WPP-owned Group M BT and Google in talks over creating video delivery network for ISPs BT Wholesale developing Content Connect to deliver online video stored on an ISP's network rather than the internet Google launches Living Stories for online news Living Stories aims to unify news coverage on a single, dynamic page, organised by how particular news stories develop Online will take more ad dollars than newspapers by 2015 ZenithOptimedia is raising its cross-media global advertising forecast for the first time in 18 months Yahoo puts users in control of ads they see Yahoo launches its Ad Interest Manager designed to make online advertising more transparent Peak online shopping period moves closer to Christmas The peak of traffic for online retail sites shifts from November to December


		MOBILE
		Belgian heist lands thousands of stolen Apple iPhones An elaborately planned theft of at least 3,000 iPhones amounts to millions of euros worth of stolen property Google launches mobile visual search Google has launched a mobile image recognition search service which allows people to take a picture with their phone to generate relevant results Google pushes into mobile Google's latest offering for local businesses: mobile barcodes Fake app reviews earn developer a ban from Apple A developer has been banned from the iPhone App Store and had more than 1,000 of its apps removed


		MUSIC
		Xbox connection adds a million new subscribers to Last.fm A tie up with Xbox has boosted Last.fm subscriptions Explosive music video by Glue Society Two ping pong players battle it out with a grenade Music price comparison site to challenge dominance of iTunes Consumer champion Martin Lewis's new venture exposes large differences in music download market Apps: The future of mobile? Mobile apps have seen huge growth throughout 2009, but are they the future for the mobile industry?


		SOCIAL MEDIA
		Tweetminster launches real-time search function Twitter tool that aggregates the tweets of politicians unveils new search tool Fox to take over YouTube for Avatar launch YouTube's homepage will be taken over across 15 markets including the UK to promote the upcoming Twentieth Century Fox film 'Avatar' Surprisingly few teenagers addicted to social networks Teenagers are still spending more time watching television than surfing the web Twitter 'most popular word of 2009' Twitter is currently the most used word in the English language global print and digital media Firms plan more social media marketing Some 86 per cent of businesses in the UK plan to spend more of their marketing budgets on social media in the coming year Facebook to drop banner ads in 2010 Facebook is to drop all IAB standard online ads from its sites outside the US


		SEARCH
		Plumbworld.co.uk spends £2.7million on Google Adwords Plumbworld, the UK's largest specialist online retailer of bathroom products reveals its total in-house spend Google search goes real-time Google to prominently display results from social networking sites in its search pages Behind Google search Did you know that behind Google there is an old, fast and wise librarian? See it yourself... Google finalises design of new 'fade in' homepage Google has formally introduced a new design to its iconic homepage using a "fade in" feature


		VIDEO
		'Key to Reserva' \| Directed and starring Martin Scorsese This is a little bit old now, but if you haven't seen this Freixenet Cava brand short, it's definitely worth checking out Going west - an animated extract from a Maurice Gee Using around 3,000 still images, Andersen M Studio has animated this short extract for the New Zealand Book Council Unbelievable satellite images It's Shark Week on Discovery Channel and this link has been sent around showing a group of sharks swimming right next to bathers at Bondi Beach


		WEIRD AND WONDERFUL NEWS FROM AROUND THE WORLD
		Burger King Japan selling Windows 7 burgers Microsoft has taken the unusual step of promoting Windows 7 in Japan with Burger King's launch of a Windows 7 Whopper Harrods boss to give Aleksandr meerkat dolls to charity Fans who reserved Aleksandr the meerkat dolls are to miss out after Mohammed Fayed vowed to give all the limited edition run to charity Solar powered camel clinics deliver vaccines to Kenya Solar-powered refrigerators mounted on camel's backs may soon deliver much-needed vaccines to isolated Kenyan districts


		CREATIVE SHOWCASE
		Winner Trivial Pursuit Experiment by Tribal DDB The Trivial Pursuit Experiment was created by Tribal DDB and featured a website which pitted men versus women in an attempt to find out who is the smartest sex. Runners up The Art of Green & Black's by Agency Republic Dodgeball by AMV.BBDO


		INDUSTRY EVENTS
		Changing Media Summit 2010 18th March 2010 \| London A blueprint for creative and commercial success in the digital world. Bringing you another one-day fix of all things digital media and providing you with access to speakers, content and networking you simply can't get anywhere else.More info SES London 2010 16th to 10th February - Business Design Centre, Islington London Now in its 11th year, SES London is organised and programmed by the SES Advisory Board and SearchEngineWatch.com, the leading authority on Search Engine Marketing (SEM). UK and European marketers gather here every year for three days of sessions covering topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimisation, site optimisation, usability and more - while offering high level strategy, big picture, keynotes, an exhibit floor with companies that can help you grow your business, networking events, parties and more. See you at the show! More info For more information on IAB and other industry events.

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