February's Click-thru: Christian Bale / Digital Britain / Kangaroo / The Twitter phenomenon / Getting an online tan

IAB Click-thru

iab - Internet Advertising Bureau - www.iabuk.net

Click-thru

10 February 2009

Hi folks,

Despite the snow and the rain, it's been another busy few weeks for the world of new media. Top of the agenda of course was Lord Carter's interim Digital Britain report which came complete with Gordon Brown's commitment to ensure that Britain "competes in the digital economy". This was followed less than a week later, by the Competition Commission's decision to block the joint Project Kangaroo online video on demand initiative proposed by the BBC, ITV and Channel 4. Who ever said online wasn't a complex beast?

On a lighter note, we've seen some major players celebrating birthdays in the last few weeks. Sky turned 20 and bright young thing Facebook surprised us all by announcing it was five years old.

Elsewhere, 30,000 people were duped into believing they could get a tan simply by turning on their computer - well done McCann Erickson. Over at Buckingham Palace, the Queen's been planning something of an online relaunch, so who better to hire than the inventor of the World Wide Web, Tim Berners Lee?

One trend we've been finding it increasingly hard to ignore is Twitter - yes Mr Fry we're watching. So, as everyone is goingTwitter crazy, we thought we'd dive in too. Why not follow us here.

Happy reading,

Web Team
www.iabuk.net


		IAB NEWS
		IAB invites members to join MSG There's only a few days left for agencies and media owners to join the IAB's official mobile steering group Poke scoops Creative Showcase Grand Prix Creative agency Poke picked up the top honour at the annual Creative Showcase awards for its work on the Orange Balloonacy campaign. Bailey elected chair of IAB affiliate council Matt Bailey elected as chair of the IAB affiliate marketing council to develop further best practice. Can you help us do what Obama did? Stuart Aitken talks to Blue State Digital's Seth Reznik about the key learnings from the Obama campaign. PM throws weight behind digital economy Commenting on the release of the government's long-awaited interim Digital Britain report, Gordon Brown explained that the document set out "the scale of our ambition to compete in the digital economy." IAB forum lifts the lid on B2B sector The first IAB forum of the year tackled a range of issues to illustrate how attendees could maximise their B2B digital strategy for 2009.


		INDEX
		Social Media Mobile Video Technology Search Blogs Other news Creative Showcase Events


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		SOCIAL MEDIA
		Twitter raises $1 million for charity Twestival, the global Twitter-based fundraising event, has managed to raise $1m for charity. (Brand Republic) Prescott's Facebook campaign takes aim at RBS bonuses Former deputy prime minister John Prescott uses Facebook to mount a 'people power' campaign. (The Guardian) 'Hello Agent Provocateur' The lingerie brand use social media to promote blog. (Brand Republic) Facebool's fifth birthday Virtual gifts were up for grabs to celebrate Facebook's anniversary. (Brand Republic) Labour links MPs' websites to Twitter and Facebook The Labour Party is launching a system to integrate Labour MPs' websites with Twitter and Facebook. (Brand Republic) Stephen Fry posts Twitter updates while trapped in lift Stephen Fry cements his reputation as the most engaging Twitter user. (Daily Telegraph) Tweeters set for Twestival time Fans of Twitter are to gather for the first Scottish Twestivals in Edinburgh and Glasgow later this month. (BBC) Myspace removes 90,000 sex offenders MySpace has banned 90,000 registered sex offenders and paedophiles following an investigation by online security experts. (Brand Republic)


		MOBILE
		Google Latitude: Is the public ready for mobile tracking? Google's march into the location-aware services space has attracted concerns over privacy. (The Guardian) Nine-year-old writes iPhone code A nine-year-old Malaysian boy in Singapore has written a painting application for the Apple iPhone. (BBC) ITN rolls out video news app for the iPhone ITN has rolled out an iPhone video news application, which it said has been downloaded 20,000 in the first week. (NMA) Google launches mobile sync tool Google has unveiled a new tool allowing iPhone and Windows Mobile users to sync their Google Calendar events and Gmail contacts to their handsets. (IAB) Google going mobile with Book Search Google takes on the likes of Amazon.com's Kindle and Sony's eReader. (CNET) ING betas Android ATM locater Dutch bank ING has launched a new application for T-Mobile's G1 Google. (Finextra) BBC aims to be leader in mobile video The BBC iPlayer is leading a fresh charge into mobile video. (FT) Coke dabbles in iPhone Apps Coca-Cola has joined the stampede of brands to develop a 21st century game of spin the bottle. (Adweek) Yahoo rolls out revamped mobile search service Yahoo has rolled out a revamped mobile search service with new design and functionality. (NMA) LoveFilm moves onto mobile with news and trailers destination site Online video rental service LoveFilm is positioning itself as a destination film site on mobile. (mad.co.uk) Bebo launches tools to build mobile social networks Bebo has launched a global mobile initiative to enable operators to use its platform. (NMA)


		VIDEO
		Kangaroo 'dead in the water' BBC, ITV and Channel 4 set to go it alone as joint venture crumbles. (Independent) Channel 4 relaunches online TV service C4 is preparing to launch a redesigned catch-up online TV service in March following the demise of Kangaroo. (NMA) Head of production at AKQA Films departs Emily Bull, head of production at AKQA Films, is to leave the agency. (NMA) Pope launches Vatican on YouTube Pope Benedict XVI has launched his own dedicated channel on the popular video sharing website. (BBC) Apple TV update Apple TV approaching critical mass with "Take 3" to come next month? . (TG Daily) Super Bowl Doritos ad tops poll Two unemployed brothers create ad that "can tell the future". (Brand Republic) Guardian viral video chart Christian Bale, and a cute dental experience. (The Guardian) How about a 3D kiss? Crest Whitestrips provides a free virtual valentine kiss. (I4U)


		TECHNOLOGY
		Windows mobile app store Micosoft to launch My Phone service. (Information Week) Anyone fancy a Kindle 2? Amazon is about to launch Kindle 2 in the US. If and when it reaches the UK, will you buy one? (The Guardian) 'Google Ocean' launched as extension of Google Earth to map the seabed Users can now virtually explore the ocean with thousands of images of underwater landscapes. (Telegraph) Interactive vending machine Samsung showcases its touch screen machine. (Spring Wise) Spotify me The arrival of a new free music service. (CNET)


		SEARCH
		Google looks to cash in AOL stake Google has told Time Warner it wants to cash in its three-year-old, 5 per cent stake in AOL. (Brand Republic) Google says whole web may be harmful - for 40 minutes A minor glitch at Google caused every site to be classed as "possibly harmful" - including itself. (Guardian) Yahoo! posts loss but beats forecasts Yahoo! profits have plunged into the red during its fourth quarter due to a downturn in advertising. (Marketing Week)


		BLOGS
		Digital Britain...kindly brought to you by advertising Nick Stringer presents Digital Britain...kindly brought to you by advertising. (Brand Republic) The real lessons of Obama StuartAitken hears how Blue State Digital helped Barack Obama - and outlines some key techniques that all digital advertisers can learn from. (Brand Republic) Why creativity is key Amy Kean explains why creativity is so important. (Brand Republic) Online video advertising is on the precipice Jack Wallington talks online video in 2009 and discusses the re-launch of the IAB Video Council's handbook. (Brand Republic) Twitter crazy "It was literally everywhere I went," says Gordon Macmillan. Brand Republic Labour's new online strategy Stuart Bruce's take on Labour's new online initiatives. (Stuart Bruce) Groove Armada fires broadside at the government GrooveArmada aims to cut out traditional music companies and distribution channels. (mad.co.uk)


		OTHER NEWS
		Sky TV: 20 years in pictures The story of Sky TV's first 20 years. (The Guardian) Computer tan hoax McCann Erickson hoax receives 30,000 visits in first 24 hours. (The Times) Woolworthes re-born again The worst hit highstreet name will have online relaunch. (The Guardian) The Royals get a redesign Tim Berners Lee is brought in to renew the Royal Family's website. (Brand Republic)


		CREATIVE SHOWCASE
		FRANK: Cocaine Basement by Profero The Home Office, DoH, DCSF and COI challenged Profero to create an informative, impartial and genuinely interactive digital experience where teenagers could seek advice on drugs and drug use. Runners up Happy Christmas from AKQA by AKQA Priority New Years Eve Competition by AIS London


		EVENTS
		IAB IAB e-comms council: Ask the expert - eCommunications strategies & issues for 2009 18th February, IAB Offices Come and join the IAB Email Council for an entertaining open mic morning where you'll share your views on what 2009 and beyond may hold for the wonderful world of digital communications. More info Planning an effective mobile campaign: Mobile seminar 19th February, IAB Offices We will focus on the different required for an effective mobile campaign: driving engagement; insights to mobile display advertising; the importance of creativity and how to measure campaign effectiveness. More info Engage for social media: half-day conference 26th February, Imagination, Tottenham Court Road We'll show you how to leverage the opportunities, talk to consumers in the right way and really justify those budgets, with the latest case studies, brand new research and the best social media speakers. More info INDUSTRY Ready Steady Email! 24th February, Westminster Room, Earls Court 2 This half day workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements. More info Social Networking World Forum and Mobile Social Networking Forum 9th and 10th March 2009, Olympia, London This is the perfect event for professionals to learn and discuss the future development of social media, along with issues such as monetization, future technologies/services, engaging social groups with brands. More info MediaGuardian Changing Media Summit 2009 19th March 2009, Park Plaza Riverbank, London Hear from the people shaping the media status quo including Lord Stephen Carter, minister for communications, technology and broadcasting, Tom Loosemore, 4iP and Mark Thompson, BBC. More info

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