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| Click Thru |
6th May 2010 Edition |
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Good afternoon voters!
In case you hadn't noticed already, today is a very special day. That's right, it's Tony Blair's birthday (born in 1953, fact fans.) It's also the 24 hours we've all been waiting for, with a run-up even more exciting than the X Factor final and a three horse race so close it puts the Grand National to shame. To celebrate the almighty election, we've put together a Click Thru special, discussing how digital has played a part and what we can learn from all the online activity that has taken place.
And in an email even longer than the Conservative manifesto, we've brought you articles, stats, pictures videos and a whole load of other nonsense to satisfy your political cravings for the next 4 years.
You can also download a copy of our 'Digital Election' white paper featuring a whole host of geniuses including Emily Bell and Ruth Barnett from Sky News
So have yourself a little break before all the Twitter madness starts this evening, and take some time to reflect on just how influential our wonderful medium has been over the past 4 weeks.
Happy Election Day.
From the IAB web team.
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| ELECTION NEWS ROUND-UP | |  |
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| The Digital Election
IAB unveils white paper discussing what we can learn from the "Digital Election"
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Nope poster
Walking down the street this was on the wall
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Election Artist, Wants YOU
Photographer Simon Roberts is Britain's official Election Artist. As his latest project comes to a close, he's still looking for people to take part in the first mass political photography venture of its kind in the UK...
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| IAB EVENTS | | |
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Demographic series: Over 55s
Wednesday 12th May | IAB Offices
Sponsored by Friends Reunited, this event will unveil research and case studies that will illustrate how best to reach the over 55's online, how to provide content that is relevant to them and how to connect with them through their key interests. The seminar will also see the launch of the IAB over 55's handbook. |
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International planning and buying seminar
Wednesday 19th May | IAB Offices
At the IAB's international planning & buying seminar, we will look at the cultural and practical issues you need to take consider when planning campaigns across multiple markets. We will be specifically looking at the differences in consumer behaviour for mobile and the practical issues you need to be aware of when booking digital campaigns outside UK. We will also take a look at the recent Global Web Index research from Lightspeed Research about the different uses of social media across the world. |
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IAB engage for mobile
Wednesday 16th June | IAB Offices
This half day conference will provide practical, hands-on advice on not only how to use mobile marketing, but how to do it well. With no-nonsense sessions covering all aspects of mobile, we hope to inspire both those new to mobile and those looking to understand more about how mobile can benefit your business.
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| INDUSTRY EVENTS | | |
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a4uexpo Munich 2010
18th to 19th May | Munich
With its two-day Conference programme, featuring a collection of top industry experts from across the international Online Marketing sector, as well as an accompanying Exhibition and series of organised Networking Parties, a4uexpo Europe takes place at the Hilton Munich Park from May 18-19 and is co-ordinated by the founders of the widely-respected www.affiliates4u.com, the online hub for the European Affiliate Marketing community. Attendance includes access to all of the Conference and Workshop sessions, Exhibition and Networking Parties. |  |
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Digital Impact conference
Monday 24th May
This one-day conference will look at the communications landscape and how the digital world fits within it. The role and use of digital media will be discussed by a host of practitioners from some of the companies and organisations leading the way in digital communications including First Direct, Vodafone, Speed Communications, 33 Digital and Kindred. |  |
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Media Playground 2010
Thursday 3rd June
Media Playground gives delegates the chance to see and hear how innovation is changing the face of advertising.
Each panel-based seminar examines an element of new media advertising: Mobile Advertising; Social Media & Gaming; Targeting Technology and Broadcast while he exhibition demonstrates the technology behind the innovation. |  |
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Activate 2010
Thursday 1st July 2010 | King's Place, London
Technology, society and the future: Changing the world through the internet. Don't miss this one-day summit for leaders who are building a better future through technology and the internet. This electric event packed with ideas and inspiration will provide you with a unique insight into how the web and associated are reshaping our world. |  |
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