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Hi there, It's a measure of how fast things move in this industry that it's surprising to remember that the landmark IAB/PwC online adspend figures were published just two weeks ago. With the Election looming and the launch of the iPad imminent, there's plenty going on in the wider industry to keep us all occupied.
At the IAB we're always busy developing new initiatives designed to enhance this ever evolving sector. Just today for example, we announced that some of the UK's biggest digital players have reinforced their commitment to consumers' online privacy, receiving an independent certificate of compliance with the IAB's Good Practice Principles in online behavioural advertising. This latest milestone is part of an on-going programme of activity led by the IAB to develop good practice and promote it widely within the sector.
We're also continuing to develop the IAB's educational remit with the launch of our Social Media education programme designed for new starters within the industry. On top of this, the first Digital Talent Roadshow took place in Bournemouth last month, with 140 students gathering to hear expert advice on how best to establish a career in online advertising. Meanwhile, we're committed to developing and expanding our digital training courses and to producing a range of educational literature - such as our latest handbook on mobile consumer behaviour - designed to demistify key areas of the digital sector.
There's plenty to read about in the email below, but as ever, if you have any specific enquiries please don't hesitate to get in touch. Regards
Guy Phillipson,
Chief Executive, IAB UK
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Work Research 2010 – top 10 agencies and clients
For members wanting the latest insights on the views and perspectives of the top 10 agencies and major clients then the results of the qualitative project run with Work Research are now ready to download from the research section of the website. The results focus on the way that agencies view media owners and the digital world, the way they like to be sold to and the information they value most – essential for the sales teams of media owners.
IAB and AOP research
The IAB and AOP have also been working closely together to produce a set of guidelines to aid the effective implementation of online ad effectiveness surveys – especially those hosted by media owners and run shortly after a users' exposure to an online campaign. The guidelines aim to help media owners, advertisers and research suppliers minimise the disruption to internet users and to maximise the value they can take from the results of such surveys – more details should be available to download from both the IAB and AOP sites by the end of April.
IAB / PwC Online Adspend figures 2009
The online adspend figures for 2009 are now available to download from the IAB website. The figures show that UK online advertising was worth £3.541 billion in 2009, a like for like increase of 4.2% year on year. Online display advertising was valued at £709.3 million in 2009 with pre-roll and post-roll advertising showing an exceptional growth of 140% year on year to £28.3 million for the year. To view a video presentation of the results, click here. | |
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| | EVENTS
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IAB EVENTS
Recent IAB highlights have included our Search for Brands event which was sponsored by Efficient Frontier and Latitude. The event featured sessions on Building a Brand Through Search, The Rising Importance of universal Search and Demystifying Data for Search Marketers with case studies from Flora, Kellog's Optivia and Coca-Cola.
Over 100 people enjoyed the annual IAB/Microsoft Advertising Creative Showcase Grand Prix, with attendees from AKQA, Agency Republic, LBi, Tribal DDB, Creative Tank, EHS Brann and WCRS enjoying a range of cocktails and a selection of Xbox games well into the night at the IAB offices.
Upcoming events:
IAB video event 2010
Monday 26th April | Microsoft Customer Centre
Don't miss the biggest Video event in the IAB calendar – a thorough look at all aspects of video online. Our jam-packed agenda will look at why online video marketing works, the technology behind it, how to plan a video campaign and what the future holds for video. We will also delve into the world of video and social media and look at the best creative around. More info
IAB engage for mobile
Wednesday 16th June | Millbank Media & Cinema Centre, London
This half day conference will provide practical, hands-on advice on not only how to use mobile marketing, but how to do it well. With no-nonsense sessions covering all aspects of mobile, we hope to inspire both those new to mobile and those looking to understand more about how mobile can benefit your business. Our jam-packed programme will supply you with all the key ingredients for building an effective mobile strategy, with sessions ranging from creativity to display, search to integration. We will also delve into the future of mobile marketing, taking a look at what's to come... More info
INDUSTRY EVENTS
The IAA Business Lunch
14 April | Mandarin Oriental Hyde Park Hotel, London
Tracy Britton, Group Head of Marketing for HSBC is the speaker at the IAA Business lunch. Recently voted the "World's leading bank brand", HSBC has established a surprisingly strong brand presence in a fiercely competitive global marketplace, all in just under 10 years. Britton will share the unusual approach this company uses to ensure its brand stays healthy and differentiated in the quickly changing landscape of financial services. She will share insights on global citizenry and HSBC DNA; the most often ignored rule of advertising: why 'simple' is always better (and worth it) and finally, her views on the only brand checklist that matters. More info
Brands, bands and social media savvy
28th April | IAB Offices, London
Brands,Bands and Social Media Savvy is all about how brands and bands arejoining forces to connect with consumers. It features the likes of SonyMusic, MySpace Music, Euro RSCG and Nokia, who really understand themedium/the messages. It's a great opportunity to hear about cool socialmusic campaigns. The regular price is £95 plus VAT, but IAB members can sign-up for £85. More info
a4uexpo Munich 2010
18th to 19th May | Munich
With its two-day Conference programme, featuring a collection of top industry experts from across the international Online Marketing sector, as well as an accompanying Exhibition and series of organised Networking Parties, a4uexpo Europe takes place at the Hilton Munich Park from May 18-19 and is co-ordinated by the founders of the widely-respected www.affiliates4u.com, the online hub for the European Affiliate Marketing community. Attendance includes access to all of the Conference and Workshop sessions, Exhibition and Networking Parties. More info
Hubbub
22nd and 23rd June | Manchester
Hubbub is a media, marketing and creative event taking place this June in Manchester. Hubbub includes a conference, an exhibition and networking. The event will attract 3000 corporate marketers, brand managers and industry directors all sourcing insight, new suppliers and superb contacts from the regions significant media, marketing and creative landscape. More info
For more information on IAB and other industry events.
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