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TV AND ONLINE RESEARCH
The aim of this study was to provide research that demonstrates the power of TV and the internet working together and how that power can be utilised by advertisers to create greater effectiveness. The research consisted of both qualitative and quantitative elements and was conducted by Q Media. The research is now complete and the IAB and Thinkbox are in the process of taking this out to agencies.  RETAIL BRAND ENGAGEMENT STUDY
The IAB have carried out a fourth brand engagement study in the Retail sector, looking specifically at brands in the major high street retailer/department stores. The aim is to demonstrate the ability of internet advertising to drive brand engagement, and the effect that internet advertising has on brand strength relative to other media. It also aims to identify how advertising works alongside other brand contacts to increase brand engagement.
The results will be available in July/August 2008.
ACTUAL CONSUMER BEHAVIOUR 1-3-9
The IAB are now consortium members of the ACB (Actual Consumer Behaviour) 1-3-9 research study. This project is being carried out due to a need for high level research as a result of the current media landscape.
1-3-9 is a longitudinal ethnographic study that will examine audience behaviour in the home at 1ft from the eye (Mobile), 3ft (PC) and 9ft (TV).
IAB CASE STUDY LIBRARY - WE NEED YOUR SUBMISSIONS
IAB members are again asked to provide any recent case studies demonstrating the branding effect of online for our website.
To submit your case studies and for all research enquiries, please email Sorcha.
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