IAB News: The Internet Advertising Bureau are moving


		RESEARCH
		TV AND ONLINE RESEARCH The aim of this study is to provide research that demonstrates the power of TV and the internet working together and how that power can be utilised by advertisers to create greater effectiveness. The research will be presented at a joint launch event between the IAB and Thinkbox on the 8th May at Soho Hotel. RETAIL BRAND ENGAGEMENT STUDY The IAB are carrying out a forth brand engagement study in the retail sector, looking specifically at brands in the major high street retailer/department stores. The aim is to demonstrate the ability of internet advertising to drive brand engagement, and the effect that internet advertising has on brand strength relative to other media. ACTUAL CONSUMER BEHAVIOUR 1-3-9 The IAB are now consortium members of the ACB (Actual Consumer Behaviour) 1-3-9 research study. This project is being carried out due to a need for high level research as a result of the current media landscape. 1-3-9 is a longitudinal ethnographic study that will examine audience behaviour in the home at 1ft from the eye (Mobile), 3ft (PC) and 9ft (TV). IAB CASE STUDY LIBRARY - WE NEED YOUR SUBMISSIONS IAB members are again asked to provide any recent case studies demonstrating the branding effect of online for our website. To submit your case studies and for all research enquiries, please email Sorcha.

EVENTS

THE IAB/MDAS CREATIVE SHOWCASE AWARDS

14 May, 2008 | Soho Hotel | 12.45pm - 3pm

The IAB / Microsoft Digital Advertising Solutions Creative Showcase celebrates cutting-edge creativity and innovation within the online advertising sector. After a networking lunch, our guest speaker will discuss their approach to creativity and innovation before the winners from January to April are presented with their awards.

IAB SEMINAR: UNDERSTANDING MOBILE MARKETING

12 June | NEW IAB offices | 12.45pm - 2.30pm

At this seminar we will hear from experts in the mobile marketplace about different ways of using the medium, explore mobile advertising, hear key research on how consumers feel about being advertised to via their mobile phone and reveal the latest key case studies where brands have incorporated mobile marketing effectively into the mix.

IAB SEMINAR: AD OPS DEMYSTIFIED
19 June | NEW IAB offices | 12.45pm - 2.30pm

Over recent months significant developments have been made to improve the running of online advertising, such as online booking and trading systems, advertising standards, late creative policy, under and over delivery and internet advertising sales houses (IASH). This essential lunchtime seminar, with speakers from the IAB, AOP and IPA, will explain each development in turn to bring you up-to-speed on all of the important developments effecting you and your competitors.

HALF DAY CONFERENCE: ENGAGE FOR BRAND BUILDING

16 July | CBI Conference centre | 9am - 1pm

Following on from the IAB's previous three half-day conferences this event will reveal the latest brand-building case studies and new innovative tools you can employ to raise brand awareness online.

ENGAGE IN MANCHESTER

23 July | Bridgewater Hall, Manchester | 10am - 5pm

Following the success of Engage in Edinburgh last year, the IAB are going 'on tour' again this time to Manchester. We will be providing a thorough overview of the internet advertising landscape today, including some fantastic case studies and sessions on how to integrate online with other media activity, using search intelligently and building your brand online.


		IAB TRAINING
		The IAB's Progress training programme has new one day training courses coming up in May including: DIGITAL MEDIA PLANNING 15 May Learn the key tools of the trade and get the inside track on what works best. Whether you're new to planning, or crossing over from planning campaigns in traditional media, this conversion course combines a solid grounding with some of the cutting edge thinking in internet media planning. DIGITAL MEDIA SALES 20 May Accelerate the performance of your media sales team and tap into the explosive growth in internet advertising with this one day orientation to help build knowledge and skills in digital media sales and marketing, shifting attitude, and aligning stakeholders behind shared goals. ONLINE ORIENTATION 21 May Taught by the IAB's head of marketing, Kieron Matthews, this course offers an excellent balance of both teaching and practical hands on experience. On the course you will be working on up to five digital advertising briefs and will walk away with a strong knowledge of online marketing.

MEMBERSHIP

There has never been a better time to join the IAB and the process has never been easier. Use the links below to explore everything you need to know about membership of the definitive internet advertising trade association:

The benefits of becoming a member of the IAB

Are you an advertiser? Take advantage of free membership to the IAB

Just joined the IAB? Want to immediately start taking advantage of all the benefits?Have a look at our new, 'Now you are a member' section

The IAB has welcomed nearly 30 new members in the last few weeks. Visit the IAB site to meet them


		WORKING GROUPS AND COUNCILS
		REGULATORY AFFAIRS COUNCIL New IAB head of regulatory affairs Nick Stringer chaired the first meeting of our Regulatory Affairs Council at the end of April. The issues of privacy, CAP Code Review and marketing to children were discussed. Nick will be producing a Regulatory Plan setting out suggested actions on these issues, among others, in June. Email Nick for more information. SOCIAL MEDIA COUNCIL we are launching a new Council in June to work on education and best practice in social media. If you would like to know more information or get involved, email Ben Butler for more information. ECOMMS COUNCIL Our Email Council has recently been renamed to cover all forms of online direct marketing including email and Instant Messaging on social networks. The Council has released an online Email Marketing Resource [link to IAB site] which is available on the IAB website and is looking for more experts in this area to sit on the Council. If you would like to take part, email Jack Wallington for more information. AFFILIATE MARKETING COUNCIL The Council is in the early stages of establishing best practice in affiliate marketing. If you would like to know more, email Dan Redfearn for more information.