July's click-thru: What is behavioural advertising video | Foursquare | YouTube frenzy | Apple iAd

Hi there,

So the World Cup is finally over, the right team won and now we're left hanging around waiting for the football season to start. Can't wait that long? Why not come to our IAB & ESPN World Cup Research results presentation?

Free to attend, the event will explain the results of the IAB and ESPN's exclusive research looking at football fans and their media consumption habits, attitudes to social media, mobile usage and interaction with brands during the World Cup.

If video's more your thing, in this email you'll find a short film explaining the ins and outs of behavioural advertising, an increasingly important area of digital advertising. Check it out here. As if that wasn't enough we're also showcasing the first two videos in our series of five focusing on digital careers and featuring the folks from Weapon7 (You can find them on the left).

As ever we've also trawled the web to bring you the latest and the greatest creative work and inspirational stories to keep you up to date with all that's happening in the digital world.

Happy reading!
IAB Editors

IAB NEWS

	99% of brands agree search can be better integrated The IAB's first survey of the top 100 brands about search marketing
	Social media measurement framework IAB UK Social Media Council launches framework for social media measurement
	IAB and ESPN unveil World Cup research The IAB and ESPN team up to bring you digital insights into the world cup

CREATIVITY

	Hip Hamster works out in the first ever round YouTube Cadbury unleashes furry animals to celebrate the launch of the Cadbury Roll Pack
	A race across the internet Google Chrome Fastball - how good are you?
	Remember the HP Printer film Well one year on, its creators, Matt Robinson and Tom Wrigglesworth, have created a sequel...
	Finger Painting on the Apple iPad From the live model artist David Kassan
	Sir Ridley Scott to produce YouTube 'Life in a Day' Scott has announced one of his most ambitious projects: to document a day in the life of the entire planet
	Cardboard Warfare Some very talented film makers bring you card board wars

BRANDS IN VIDEO

	Tuborg gives away tickets to festivals Via an old man called Stan and his ears!
	Dulux Walls ad The global campaign for the Let's Colour Campaign by Euro RSCG London
	Mercedes SLS AMG drives upside down in a tunnel Is it real or not?
	Credit made clearer Credit Made Clearer video explains and show you how to improve your credit history
	Dogs in graceful motion Pedigree Dogs ad shot 1000 FPS using the Phantom camera

MOBILE

	iPhone4 vs HTC Evo What happens when trying to buy an iPhone4
	75% Of mobile audience prefers ad-funded apps Mobile users overwhelmingly are willing to accept mobile advertising in return for having free applications
	Foursquare makes large strides Foursquare is five times larger than Gowalla and growing 75 percent faster every day
	YouTube mobile serves 100M videos a day Via its mobile apps and mobile website

OTHER NEWS

	D&AD Student Awards 2010: The Winners D&AD announce the winners of their annual student awards
	Cannes Lions 2010: The Winners Who won the coveted Golden Lions?
	The BBC News redesign: Hot, or not? BBC News has a new look this week, the first major redesign since 2003
	David Cameron's video chat with Mark Zuckerberg This awkward chat reportedly comes in aid of the UKs Government's new campaign; The Spending Challenge
	Facebook unveils child safety 'panic button' Facebook has announced it will allow a "panic button" application on its social networking site

TECHNOLOGY

	Apple's iAd iPhone advertising platform launches $60m in pre-launch bookings
	Let's all move to Finland Finland makes broadband a 'legal right'
	Martha Lane Fox wants all citizens of working age online UK digital champion Martha Lane Fox wants to get everyone of working age online by 2012.
	Smaller iPads rumoured for a christmas release Will we be seeing two more iPad tablets by Christmas this year?

VIRALS

	Super Mario on violin Any games fan has to watch
	A dad's life The trials and tribulations of a dad's life

EVENTS

Reputation Online Effectiveness Awards 2010

15th September 2010
Spring Studios, London

The Reputation Online Effectiveness Awards will celebrate the best in digital communication work - from the use of social media to blogger relations, integrated campaigns and technology behind the best in the business. Not only does this strengthen the industry by providing others with some valuable case studies to learn from, it also acts as a celebration of truly great work.

For registration and more information

ad:tech London
21st – 22nd September
National Hall, Olympia

For the 6th year in the UK, the online marketing and advertising community will gather together at ad:tech London to reveal the latest trends and market figures, share best practices and address industry challenges.
Whether you're a publisher, advertiser, marketer or business owner, ad:tech helps you harness the power of digital and gives you the tools and the knowledge to succeed in an ever changing interactive world.
ad:tech London comprises of two core elements:

- Exhibition: over 170 exhibitors, 150+ FREE educational seminars
- Conference: 100+ international speakers for serious digital innovators and marketers

For registration and more information

Marketing Magazine's: Appeal To & Engage Today's Children & Their Parents

28th September 2010
The Grange City Hotel, London

Discover how to ignite children's imagination and successfully engage their parents. Explore the latest kids' trends and how to develop marketing campaigns that responsibly reach and connect with children and their parents. IAB members receive an exclusive £150 discount off the full conference rate. Simply quote the code IAB in the section 'How did you hear about this conference?' when booking.

For registration and more information