March's click-thru: Chatroulette | Martha Lane Fox | Carly Simon | Digital Talent | BBC Re-design

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March's Click-thru

10th March 2010

Hey there

The past four weeks have been packed full at the IAB; we've been on tour at Bournemouth University with the Talent Taskforce, launched IAB Player, unveiled a new social media blog and released a mobile effectiveness study with Nationwide. The month ahead will see the full adpsend results for 2009 unveiled and a host of digital videos covering social media and online video.

This month's issue of Click-thru as per usual contains the latest breakthroughs and innovations online – enjoy and please let us know if you have any feedback.

Thanks,
Web team

P.S. If you haven't already been scarred by Chat Roulette - be careful. There are scallywags a plenty, but if you haven't been there yet, this marvellous video offers a glimpse of what's out there.


		IAB NEWS
		IAB launches Mobile newsletter The IAB is launching a new quarterly newsletter for the mobile industry which will address key issues in the world of mobile and celebrate creativity in the medium IAB launches MySpace presence IAB partners with MySpace to grow digital talent amongst young people IAB social media council launches blog Blog launches to encourage further collaboration with the wider industry IAB Player gets rolling The IAB has launched IAB Player, an online video resource offering insight into all aspects of digital advertising The IAB's social media and mobile councils collaborate Councils produce their list of ten things you need to know right now Mobile and online – good together IAB research highlights the positive combined effects of mobile and online advertising


		IAB PLAYER
		Subscribe to the IAB's YouTube channel to stay in the loop for all upcoming videos and competitions. The growth in virtual goods What's in store for mobile in the future? What are the five steps before considering mobile apps? Introduction to online advertising


		TRAINING COURSES
		Digital strategy course Digital project management course Metrics and optimisation course


		BLOGS
		VAST will unlock online video potential Jack Wallington outlines the key benefits of the new standard video ad serving template Moira Stuart – bringing search and social together Henry Elliss on how rumours can have an unexpected impact on search results FT to papers: Readers will pay for quality journalism Can newspapers really start charging asks Rory Cellan-Jones Advertising doesn't sell stuff Dave Trot explains what he believes advertising really is Content is key to social success Rob Salmon explains why content will always be crucial - no matter what discipline you work in


		BRANDS IN VIDEO
		365 days in balance Mother New York's latest project will see a new film released every day for a year to promote New Balance trainers Philips offers clues to Carousel follow-up Philips is building the hype around its new advertising campaign, Parallel Lines Puma 'hard chorus' by Droga5 Puma offered blokes a Valentines Day apology just in case they had to forego the lovers' celebration to watch a football match


		CREATIVITY
		New visual language for BBC online A new 'global visual language' for the BBC's online activities by Research Studios Kicking ass in six frames The Little White Lies' competition to condense a favourite film into a six panel comic strip OK Go get creative on our asses Following on from their iconic treadmill video OK Go are back Bank Run Interactive movie/iPhone game where player's choices influence the course of events Common Craft Three-minute videos to help educators and influencers introduce complex subjects


		INDUSTRY NEWS
		Microsoft launces Bing TV ad campaign Microsoft has launched a three month TV advertising campaign in an effort to make ground on Google in the UK search market Agencies that made The Sunday Times 'best to work for' list Publicis Groupe-owned Leo Burnett and Starcom make the Sunday Times Top 100 Ad industry to extend self-regulatory remit Advertising industry proposes to extend self-regulatory remit in digital media Young men would be 'lost without internet' New research from Microsoft reveals that 99 per cent of 'Pre-Family Men' use the internet every day BBC's Erik Huggers promises cuts will leave 'greater space for others' BBC's web cuts, which will involve closing about 200 sites, are not simply an exercises in clearing dead wood, digital chief says Online video ads boom driven by TV budgets Media buyers' primary objective for booking online video advertising campaigns is to deliver incremental reach to TV


		MOBILE
		Guardian iPhone app crosses 100K download milestone The Guardian iPhone app, which was released in December 2009, managed topass the 100,000 downloads mark within 10 weeks of its launch Brand Awareness 25% higher when content is consumed A recent study by MediaCom and Ribena has shown that brand awareness is 25% higher among people who have engaged with branded content. BBC enables mobile World Cup viewing The BBC has announced that it is launching new smartphone apps for BBC News and BBC Sport later this year Operators unite over mobile apps Several global operators have joined forces to build an open mobile app platform, including Orange and Vodafone


		SOCIAL MEDIA
		Chatroulette: 71% men, 15% women and 14% perverts Film-maker spends time on internet chat service Chatroulette – all in the name of research, of course 'Kick-Ass' social campaign How Lionsgate plans to take on 'Twitter Effect' for 'Kick-Ass' Carly Simon asks fans to make You're So Vain video Singer-songwriter Carly Simon has launched a competition giving fans the chance to make the first ever video for her 1972 song, You're So Vain 10 of Wikipedia's wackiest arguments Behind every page there's a battle raging for control


		TECHNOLOGY
		Digital Giants: Martha Lane Fox What will be the next big thing online? And how will it change our lives? BBC speaks with Lastminute.com co-founder Google Liquid Galaxy live demo at TED A wraparound view of 8 LCD screens providing a truly immersive experience of Google Earth and Street View Chrome OS to have enterprise edition The coming operating system from Google for lightweight mobile computers will have a version for business Microsoft's Courier 'digital journal' Microsoft reveals its new e-book device with exclusive pictures and videos Hard drive evolution could hit Microsoft XP users Hard drives are about to undergo one of the biggest format shifts in 30 years


		CREATIVE SHOWCASE
		WINNER Ozometer by Play The campaign was created to celebrate Foster's famous 'No Worries' attitude. In creating the campaign, Play searched for some of Britain's most, and least, 'No worries' people, celebrities and places. RUNNERS UP Forward Living by CHI & Partners Keeping Keeley by Mind's Eye


		EVENTS
		IAB EVENTS Search for brands Wednesday 17th March \| IAB Offices St Patrick's day this year will mark the IAB's annual Search forum and the launch of the IAB's latest publication on Search & Social Media in association with Microsoft Bing. This year the emphasis is on brands, with sessions focusing on search and social media, the rising importance of universal search and a look at what's to come. Through cutting edge case studies from industry leaders, we aim to prove to brand advertisers that you can use search for brand building. This event has become a mainstay of the IAB calendar so be sure not to miss out! More info IAB video event 2010 Monday 26th April \| IAB Offices Our jam-packed agenda will look at why online video marketing works, the technology behind it, how to plan a video campaign and what the future holds for video. We will also delve into the world of video and social media, before finishing with a lively debate around long vs. short form. This event will also be the first opportunity to see the results of the exclusive IAB/Sky Effectiveness Study, which will identify the effectiveness of the different formats when used separately and in combination, and also gauge users' opinions of online video advertising. Hear from the experts and understand how this exciting medium can be used successfully for building your brand online. More info Mobile search seminar Wednesday 7th April \| IAB Offices A first from the IAB, this event will give practical advice and tips on how best to use mobile search. By looking at both paid at natural search, we will help you optimise your existing mobile sites, as well as have a look at what's to come in the future. This event is aimed at people looking to enter the market, or have had some experience. More info INDUSTRY EVENTS Social Media World Forum 15th and 16th March 2010 \| Olympia, Earls Court, London Social Media World Forum is now firmly established as Europe's leading social media event. With 5 supporting conference streams, over 300 speakers, free to attend workshops and exhibitions. Covering the latest in brand engagement within social media, monitoring campaigns, branding, b2b social networks, pr, virtual currencies, gaming, and many more. More info Changing Media Summit 2010 18th March 2010 \| London A blueprint for creative and commercial success in the digital world. Bringing you another one-day fix of all things digital media and providing you with access to speakers, content and networking you simply can't get anywhere else. More info Hubbub 22nd and 23rd June 2010 \| Manchester Hubbub is a media, marketing and creative event taking place this June in Manchester. Hubbub (www.hubbubevent.co.uk) includes a conference, an exhibition and networking. The event will attract 3000 corporate marketers, brand managers and industry directors all sourcing insight, new suppliers and superb contacts from the regions significant media, marketing and creative landscape. More info For more information on IAB and other industry events.

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