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Over the last few weeks we've learned how fast a YouTube video can spread around the world, highlighting something unexpectedly brilliant (Susan Boyle) and something fairly predictably terrible (Gordon Brown). We also witnessed Ashton Kutcher beating CNN in the race to be the first tweeter to gain one million followers. It's odd to think that this happened less than four weeks ago – a long time in the world of digital. Talking of Twitter, we've just passed the 1,700 followers mark. If you want to keep up with us on a variety of social media properties just click on any of the icons to the right.
We've been busy as ever over the last month. Most notably we unveiled our first ever mobile ad spend figures which showed that the mobile ad market was worth £28.6 million in 2008. This news coincided with the launch of the new Mobile Advertising section of our website. Elsewhere, we also recently released our video advertising guidelines and published a white paper on lead generation.
If you were up early on Sunday you may have heard our very own Kieron Matthews on Gabby Logan's Radio 5 show. Kieron was introduced as 'the man who knows more about making money online than Rupert Murdoch' – you can listen here (the conversation starts 20 minutes in).
For more info on getting involved with our work, email us at info@iabuk.net. I'm sure you'll agree that now is the best time to get the most out of your membership bucks, so do drop us a line. Furthermore if you have any associates who are not members of the IAB, feel free to pass this newsletter on, so we can continue to grow the IAB membership community.
Happy reading,
Web Team
www.iabuk.net
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|  | EVENTS
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IAB
Mobile advertising innovator awards
21 May, IAB Offices
Dragon's Den meets the IAB and mobile. Having the technological advantage can be key to gaining a competitive edge in any industry. This event will provide a platform for mobile advertising innovators to pitch and promote their product or service, or even to outline a brand new marketing theory to a relevant audience. More info
Demographic series: Young people
28 May, IAB Offices
In the first of our demographic series, this seminar will examine the online behaviour of 16 – 24 year olds. By looking at recently published research and new case studies we will unveil how best to reach and engage with this demographic to drive sales. As well as addressing young people's online behaviour we will also explore their mobile habits. More info
INDUSTRY
Mobile Web 2.0 Summit
3rd and 4th June, Jumeirah Carlton Tower Hotel
The leading mobile web conference is back and yet again attracts the entire mobile ecosystem: Developers, Operators, Publishers, Advertisers, Original Equipment Manufacturers. Use the code lychee for your 10% discount. More info
ISP Awards 2009
4th June, London Hilton, Park Lane
The ISP Awards are a unique opportunity to recognise the creativity and effectiveness of campaigns that promote sales through all forms of online and digital marketing. IAB members qualify for nearly £100 saving per entry. More info
For more information on IAB and other industry events, please click here.
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