September's click-thru: Spotify | PS3/iPlayer | Dudeism | Meerkat Hero

iab - Internet Advertising Bureau - www.iabuk.net

Click-thru

9th September 2009

Hi there,

Music. It's hard to avoid these days. It seems like everyone's listening to it - and even more people may well be writing about it.

For example, anyone who bought a Sunday paper (remember them?) this weekend would have found it hard to escape the inevitable hype around the latest incarnation of Beatlemania. Meanwhile the news that Spotify will (probably) revolutionise how we consume music on the move was covered by even the most mainstream news outlets.

Increasingly at the IAB our work reaches out beyond the digital space and into the public consciousness. As the debate around the monetisation of content online heats up and the revolution in television as content moves online continues to pick up pace, so the issues surrounding music in a digital world will continue to move further into the foreground. These are just some of the key issues to be tackled in the coming months and years. Watch this space...

In the meantime, happy reading.

Web Team
www.iabuk.net


		IAB NEWS
		IAB team takes bronze at CARE Challenge The IAB's team took the bronze medal in the NMA CARE Challenge. The IAB's guide to mobile applications Ten things you absolutely have to know about mobile applications right now! IAB UK launches talent taskforce The IAB is launching a 'Talent Taskforce' to bridge the gap between higher education and the online industry. The most innovative and personal medium The iPhone was the star of this year's IAB mobile forum. Twitter guidelines for brands The IAB unveils its 20 tips for brands looking to use Twitter successfully.


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		Please help us make our £2,500 that will help to build two schools in Zambia and provide 50 chicks for 16 families, here.


		BLOGS
		Dudeism and the power of film A dedicated Dudeist is the subject of one of three new idents shot by Seth Gordon for VW's See Film Differently campaign. All eyes on Spotify Jack Wallington examines the implications of Spotify's iPhone app. Madonna must have listened... Amy Kean wonders if Madonna's new video points the way to the future of music video production. Wikipedia or Wakipedia? Stuart Aitken assesses Wikipedia's growing pains. Top 10 augmented reality advertising campaigns...so far Campaigns for BMW Z4, Oasis, Pokemon and more... To blog or not to blog: do you? Is everyone blogging all the time, or is there a time and a place? If you blog, why do you do it?


		CAMPAIGNS
		Johnnie Walker 'the man who walked around the world' by BBH London BBH London has created a six minute film for Johnnie Walker, featuring the actor Robert Carlyle. Pizza Hut offers streaming film vouchers in online campaign Pizza Hut has teamed up with Blinkbox.com to offer its customers a 'complete night in'. Old Spice 'different scents for different gents' by Wieden & Kennedy Portland Wieden& Kennedy Portland has released a new ad featuring a man engaged in a variety of manly pursuits, including golf and weightlifting.


		CREATIVITY
		Muscians in sync Play some or all of these clips together. Start them at any time, in any order. Disney and Marvel mashups What superheroes from the worlds of Disney and Marvel would look like. Better than the film? Let's hear it for the title sequences. The Billion Dollar Gram Billions spent on this. Billions spent on that. What does it all look like? Hopefully The Billion Dollar Gram will help. Peperami splits with Lowe and looks to consumers to create its ads Unilever is launching a competition that asks the public to create a new TV ad for Peperami.


		GAMING/VIDEO
		BBC iPlayer proves a hit on PS3 Sony's PS3 games console now accounts for 10% of all viewing of the BBC iPlayer Monopoly launches free online version to promote 3D edition Hasbro has teamed up with Google to create a worldwide online Monopoly game. Online war games boost Stoke's Premier League armoury Stoke's Tony Pulis is a renowned strategist, but now his players have found their own way of thinking outside the box. YouTube set to launch film rental service YouTube is negotiating with several Hollywood film studios as part of a plan to charge users to stream movies online. Do not adjust your set: a revolution in television as content moves online Internet viewing expected to treble, boosted by free video on demand websites.


		INDUSTRY NEWS
		Are newspapers trapped in a web time warp? The perils facing newspapers in a digital world. Google books deal battle heats up The battle over Google's effort to digitise the world's books and create a vast online library has intensified. Childrens' search habit study reveals adult findings The words 'sex' and 'porn' appear in the top ten search terms queried by kids in a new study. Court urges Pirate Bay shutdown Internet service provider (ISP) Black Internet has been told by a Swedish court to stop servicing The Pirate Bay.


		MOBILE
		Mobile TV now watched by 54 million globally Mobile TV has been slow to take off but global user numbers are expected to increase to 54 million this year. Facebook Mobile reaches 65m users Facebook has launched Facebook Connect for Mobile Web as it revealed 65m active members are accessing the social network via mobile devices. Mobile measurement scheme must allay privacy fears It has been a long battle for the GSMA to get all five mobile operators on board, but it will be worthwhile if it can avoid consumer privacy concerns. iPhone hall of shame: top ten banned apps Apple has rejected or pulled dozens of apps from the App Store for little or no reason. Here are ten of the best/worst. Got five minutes? Make an iPhone app for your brand A company called Sweb Apps has launched a platform to give small businesses the tools to build a customised iPhone apps, in as little as five minutes.


		MUSIC
		Spotify 'makes more money than iTunes' in Sweden Spotify is generating more revenue for the Universal record label in its home country Sweden than iTunes. YouTube lifts music video block YouTube has lifted a block on users viewing official music videos after the website reached an agreement with PRS for Music. Future sound of the web Andrew Diey is creating a richer online experience for brands through jaw-dropping sound. Rocking with The Beatles Beatlemania is set to return - in digital form at least - when The Beatles: Rock Band game is released. HMV takes 50% stake in 7digital Music, games and books retailer HMV says it has bought half of online music store 7digital. Banning illegal downloaders 'wrong' Thegovernment's plans to place an internet ban on people caught illegally downloading music are "misconceived", according to industry chiefs.


		SEARCH/TECHNOLOGY
		Google makes bid for Hollywood ad dollars Googleisattempting to woo entertainment industry ad dollars by allowingbrands to display prominent videos in its paid search results. Microsoft looks for a little link-love with new search share service Microsoft is injecting some social media into its Bing search engine by asking users to 'Bing and Ping'. Apple expected to reveal new iPod range Apple is widely expected to unveil a new line of iPods and the latest version of iTunes. Tech media invest 100 There is no better time to start up a startup. Augmented reality contact lenses give you Terminator-vision Augmented reality contact lenses could soon be a reality following trials in the US. Google signs distribution deal with Sony for Chrome browser Google has struck a distribution deal with Sony to include its Chrome web browser on all Sony Vaio laptops sold. BBC uses Google Gears to test location-based mobile The BBC's Learning Innovations department is testing location-based content using Google Gears. Home fibre plans survive downturn More than two million people in Europe now have fibre broadband direct to their home.


		SOCIAL MEDIA
		How a meerkat became a social media hero How to turn a comparison website into a cult brand using social media. Eight in ten use Twitter for business More than eight in ten people use micro-blogging website Twitter for business purposes, according to new research. Got no friends? Now you can buy them on Facebook Not very popular but got some dough? Then the new service from Australian company uSocial could be for you. Twitter braces itself for 'youth invasion' Young web users are flocking to Twitter at a "breakneck pace", according to new research. Yahoo! keeps Twitter-rival launch under the radar Yahoo! is readying the launch of an English-language version of its Twitter-like microblogging website, Yahoo! Meme, after quietly rolling out the site in Spain and Portugal. Pimp your tweets with this new Twitter app RichTweets is a new Twitter app that lets users enhance their tweets by adding a range of colours, images, videos and even widgets. Aliens and zombies outed in Samsung ST550 campaign An online campaign for the Samsung ST550 shows that it is one of the first phones for the social media generation. Virgin Media creates Power-Up app for YouTube Virgin Media has created a YouTube app that enables users to customise their videos. Facebook Lite looks like Twitter rival Facebook appears to be upping the ante against Twitter with the launch of Facebook Lite, a simplified version of the site, which looks similar to the microblogging service.


		CREATIVE SHOWCASE
		Knife Crime by AMV BBDO Choose A Different Ending is an interactive film by the Met Police that allows you to decide what happens next. You can interact with it, choose what to do and decide how it ends. In Choose A Different Ending you decide whether to live or die. Online advertising featured a short video clip and longer teaser videos were sent out via bluetooth in cinemas. The campaign was topped up with blogger outreach, all driving to the YouTube channel, where the interactive film can be played. Runner ups D&AD New Blood by LBi Orange Boutique by AKQA


		EVENTS
		IAB EVENTS IAB forum: travel 16th September \| IAB Offices At the IAB Travel Forum, we will explain how online and mobile can help travel brands engage with their audience and convert those clicks to bookings. We will address the hot topics of the sector, look at some innovative campaigns using social media and mobile and hear how travel brands can optimise their sites to improve conversion rates. With affiliate marketing key to the sector, we will also hear success-stories from the leading brands and learn how to make the most of your affiliate marketing programme. More info Search marketing: only geniuses need apply 17th September \| IAB Offices Has it all become too much for your everyday marketer? This debate will look at both sides of the argument, discussing techniques and tools that can help us mere mortals. And ultimately, it will be decided by the audience whether you must be a modern day Einstein to run the best search campaigns. More info IAB forum: finance 30th September \| IAB Offices At the IAB Finance Forum, we will be looking at where the market is right now, how the recession has affected online behaviour and how brands can make the most of it. We will also be showcasing some of most recent and successful digital campaigns, and illustrate how search and the social web can play a vital role in converting visitors into customers. More info INDUSTRY EVENTS How is Twitter and real-time social media changing the rules of consumer engagement? 26th October \| RIBA, London Media140 London has partnered with the IAB, Contagious and Revolution to host a unique event looking to explore the whole nature of real-time social media and the changing dynamics of the marketing and advertising worlds. Discovering how agencies, marketers and brands are using and exploring the benefits and opportunities of social media tools such as Twitter, Flickr, Facebook, QIK, 12seconds and AudioBoo, which are disrupting, challenging and changing traditional media and advertising. More info Protecting and exploiting content in video games 29 September \| Bloomsbury Hotel, London Essential education for everyone interested in the critical legal and regulatory challenges facing the video games industry. Whether you are already immersed in the video games industry or you are responsible for brands or rights that are used in games, these interactive sessions are for you. Book onto all or part of this day to learn all you need so you and your organisation can safeguard against the risks and exploit the lucrative opportunities that exist in the video game industry. More info User generated content 30 September 2009 \| Bloomsbury Hotel, London Essential education and practical solutions to the regulatory and legal challenges facing those working with UGC. Highlights will include YouTube discussing the new technological solution they are using to protect copyright online, Jeremy Hunt MP updating you on the latest policy developments and The Walt Disney Company sharing the successes they have had since adopting the 'The UGC Principles'. More info For more information on IAB and other industry events.

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