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Hi there,It's that time of year again. The nights get darker earlier, we're forced to dig out the winter woolies and the office becomes worryingly obsessed with all things X-Factor.
It's also of course the time that we at the IAB get very excited about the race towards Engage. And this year, we're more excited than most. For the event's fifth anniversary, we've secured an incredible line-up of speakers to ensure that your brand is given a thorough digital work out.
That's not all we've been up to of course. It's been an incredibly busy few weeks with the launch of the latest ad spend figures. We're sure you've heard the good news that online advertising expenditure in the UK reached the dizzy heights of £1.75 billion in the first half of this year, achieving a 23.5% market share. Since the original press statement, there has been an update to the figures and for the full report click here (please note - the full report is available to IAB members only).
Following further detailed analysis, PricewaterhouseCoopers have amended the totals for online classified and search advertising. The figure for all online advertising expenditure in H1 2009 remains the same, as does the medium's market share and the display figure. If you have any questions please contact amy@iabuk.net.
You can read all about the ad spend figures and a whole range of other IAB projects below, alongside our round up of the most interesting recent stories about our constantly evolving industry.
Happy reading
Web Team
www.iabuk.net
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IAB EVENTS
B2B and social media workshop
20th October | IAB Offices
This hands-on workshop will provide the latest case studies and expert guidance for anyone looking to employ social media for a B2B brand. Provided with insights into content creation and syndication, blogging, social networking and the wealth of up-and-coming tools available, delegates will leave fully equipped to take their B2B marketing to the next level with a solid social media strategy. More info
Social media and integration seminar
28th October | IAB Offices
This seminar will show you how to effectively integrate your social media activity with other digital disciplines to best effect, with live examples and the most recent case studies to inspire and educate you about the wealth of opportunity within this space. More info
IAB Engage 2009 conference
11th November | IAB Offices
Now in its 5th spectacular year, IAB Engage will be back on Wednesday 11 November 2009, to expand your minds and flex those marketing muscles in the biggest and most influential conference the UK online and mobile advertising industry has ever seen. More info
INDUSTRY EVENTS
Changing Advertising Summit 2009
19 October | Hilton London Tower Bridge Hotel
Only a few places remain at next week's Changing Advertising Summit 2009. The summit will explain how to retain your creative, commercial and competitive edge in the downturn and will feature thought-leadership, case studies and in-depth panel debates on successful strategies to boost ad revenues and engage with consumers in an age of digital upheaval and economic austerity. More info
Mobile Web & Applications
20 - 22 October | The Cumberland, London
For the fourth year running, Mobile Web and Apps, incorporating an exclusive focus day on Mobile Social Networking, will provide you with all that you need to understand, improve and profit from this seismic shift in our industry. Featuring senior representatives with a combined user base of over half a billion and a combined turnover running into $billions, our speakers really are those that profit from and drive forward the mobile web industry. More info
What's next in consumer engagement?
26th October | RIBA, London
The need for brand transparency is here. Real-time web and social media are revolutionising communication with consumers. Award winning speakers, brands and agencies, explore this burgeoning sector of marketing strategy. The 'IAB140' offer code gets IAB members a ticket at the discounted price of £95. More info
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