August's click-thru: iPhone / Microsoft / Murdoch / Apple Tablet / Michael Jackson / Where The Wild Things Are

iab - Internet Advertising Bureau - www.iabuk.net

Click-thru

12th August 2009

Hi there,

So we're now well into silly season. Traditionally this is a time when editors struggle to find enough news to sell newspapers. Which makes this a strange time for Rupert Murdoch to announce that he's going to introduce a payment structure for News International's online titles. If nothing else, he's created a story that's going to run and run.

In the last few weeks we've seen the news of Microsoft and Yahoo!'s tie-up, Twitter and Facebook surviving a major DDoS attack and Stephen Timms' appointment as the man to take forward Digital Britain.

For our part at the IAB we've been busy as usual. We've re-designed our homepage, put together Twitter guidelines for brands and announced the date and theme for this year's Engage conference.

And finally, we're raising money for Care International by taking part in a hiking, biking andcanoeing challenge. Get involved.

Happy reading,

Web Team
www.iabuk.net


		IAB NEWS
		IAB does charity The IAB is taking part in the NMA CARE Adventure Challenge, a 10 hour hiking, biking and canoeing challenge. IAB Twitter guidelines for brands The IAB unveils its 20 top tips for Twitter success. Wallington among the 30 under 30 The IAB's Jack Wallington has been named in Media Week's 30 under 30 list. Social media – the key for women online Social media was the star at the IAB's Women Online Forum this year. The revolution is over - the IAB's FMCG Forum Panelists at the IAB's FMCG Forum explain that "we are already living in a digital world".


		KEEP UP WITH US


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		IAB Main News Events Creative Showcase


		BLOGS
		The digi-box of the future Microsoft's video player will pave the way for video advertising in 2010 says Jack Wallington. Real change or empty rhetoric? Nick Stringer on Gordon Brown's approach to global citizenship. Who pays the piper? Stuart Aitken wonders who will foot the bill for music in a digital world. The year of mobile: fact or fiction? Aliya Zaidi explores developments that are removing the barriers to growth in mobile. 20+ mind blowing social media statistics Jake Hird pulls together some interesting data about a selection of the bigger players in social media.


		CREATIVITY
		Maurice Sendak on where his wild things are If you haven't seen news of the forthcoming adaptation of Where The Wild Things area, take a look a this.... Video: Cybraphon – the musical instrument with emotions Could an antique wardrobe full of mechanised acoustic instruments be about to give Indie pop bands a run for their money? Light beating An experiment in relating different instruments in a piece of music to specific objects in a space. Free hotel for creatives Free short-term accommodation for creatives. The project has been running in Gothenburg, but is about to expand into Stockholm. The traditional studio photographer is about to die So says leading car photographer Carl Lyttle. And the cause? CGI.


		INDUSTRY NEWS
		The debate surrounding paid for content Murdoch sets the agenda, but will he be content with serving a small audience, asks Roy Greenslade. Google web search given shot of Caffeine Google has lifted the lid on the next-generation web search architecture it's been quietly working on for the past few months. Microsoft sells Razorfish for £320m Microsoft has sold its ad agency Razorfish to Publicis in a multi-million pound deal. Industry divided over Yahoo! and Microsoft News of Microsoft and Yahoo!'s ad tie-up met with a mixed response among industry experts. Microsoft and Yahoo warned client service is key to beating Google Microsoft and Yahoo's client service levels must match the standard set by Google. 'Web addict' death investigated Chinese officials investigate the case of a teenager who was allegedly beaten to death at a camp to treat internet addiction. Youths to continue to download music illegally Young people will carry on downloading music illegally despite the emergence of services such as Spotify, according to UK Music. Is Wikipedia on the wane? New research suggests that Wikipedia hit its popularity peak three years ago and may now be on the wane. Germany's opt-in law - could it happen in the UK? Germany's new consumer opt-in law is about to take effect, severely curtailing direct mail and the data selling sector. The internet at sort-of-40. How did we get here? The Guardian is attempting to compile a history of the internet, by the internet. Want to help?


		MOBILE
		O2UK iPhone exclusive to end on October 9th Orange and T-Mobile are favourites to stock Apple device, according to Mobile Entertainment. Leaked images of the Facebook Android app A series of leaked screenshots suggest that the Facebook Android app is well underway. The intriguing case of Google Voice Did Apple and AT&T gang up to gag Google Voice, asks John Naughton. Spotify in talks with 3 UK over mobile app New reports suggest Spotify is in talks with UK mobile operator 3. New iPhone app lets you find sex offenders. Blimey It appears the iPhone now has an app that allows you to track sex offenders in your area. Mobile Marketing Buyer's Guide A buyer's guide aimed at those who are investigating the market for mobile marketing platforms. What handsets do people bin for an iPhone? What mobiles are being thrown away by consumers keen to get their hands on an iPhone?


		SOCIAL MEDIA
		Michael Jackson's family wanted to 'buy' Twitter followers uSocial.net claims that Michael Jackson's family wanted to buy 25,000 followers for the pop star's Twitter account before he died. Revealed: why Facebook acquired FriendFeed Will McInnes examines the strategy behind the Facebook / Friendfeed deal. New magazine focuses on all things social media Issue one of Point Zero is now available – and includes a column from the IAB. Social sites withstand DDoS attacks Twitter and Facebook have survived a major distributed denial-of-service (DDoS) attack. ITV sells Friends Reunited for £25m Brightsolid buys Friends Reunited from ITV for £25 million. Facebook charges past Wikipedia on way to the top Facebook is now more popular than Wikipedia, according to new traffic figures. Getting fired for misusing social media Study shows that 8 per cent of US companies have sacked social media miscreants. Facebook joins forces with advertisers Over 80 per cent of the largest US advertisers are using Facebook to promote themselves. 'The Twitter Opera': new Royal Opera House production in 'tweets' The Royal Opera House is producing an opera composed entirely of "tweets". Twitter launches '101' introduction course for marketers Twitter has launched a beginner's guide for clueless brands and marketers called Twitter 101. She's having a baby (on Twitter)! The wife of Evan Williams, co-founder of Twitter, tweets live during childbirth.


		GADGETS/TECHNOLOGY
		Timms takes over from Lord Carter Stephen Timms has been charged with taking forward the Digital Britain report. Technology 'priority for Britons' Britons are more willing to cut back on holidays and meals out than on spending on communication technology, an Ofcom review suggests. Faster broadband won't make us watch more TV online Hopes for online TV boom fuelled by superfast broadband dampened by survey for Edinburgh TV Festival. Mac Tablet touted as billion-dollar device Apple's rumoured Macintosh tablet device could bring in bug bucks. World's first digital camera with built-in projector Nikon Coolpix S1000pj pushes the boundaries of photography. 3D FujiFilm camera to go on sale in September A camera that can take three-dimensional photographs and videos will go on sale in Britain in September.


		VIDEO/GAMING
		Long-form video for YouTube UK YouTube is to launch long-form video content on its UK site for the first time later this summer. Google acquires video tech firm On2 Google is to acquire video compression technology company On2 in a stock deal worth roughly $106m (£63m). 3D film of Jacko rehearsing to be released in cinemas Sony Pictures has made a 3D film of Michael Jackson rehearsing his 'This Is It' tour. Google playing around with YouTube in 3D A Google employee has a working prototype of what 3D videos would look like on YouTube. Premier League TV model at risk Challenges from illicit websites threaten lucrative deals. The Last Guardian Epic follow-up to Shadow of the Colossus. Double Fusion rolls out dynamic ads via PS3 In-game advertising network Double Fusion is planning to display dynamic video ads via PlayStation 3 for the first time.


		'E'XTRAS
		100 things your kids may never know about Wired have put together a list of things that will be be forgotten by future generations. Bruno Kammerl`s Punktlandung Who needs Zorbing? This is the real shit. Which video site should I use? A handy comparison list of video hosting websites. US car dealer uses AK-47 promotion to boost sales A car dealer in Missouri has devised an unusual approach to combating the crash in the US motor market - he is offering a free rifle with every truck. The world of an Intern Crispin and Porter interns rap about the delights of work experience Greenwriter Writers create an account and securely upload their WGA registered screenplays to be featured in the Greenwriter catalogue. Philips 'sex talk' by Glue london Created by Glue, visitors to Philips' Sextalk website will be greeted with a typographical image of a couple engaged in a loving pose.


		CREATIVE SHOWCASE
		THE ECONOMIST by AMV BBDO The online campaign showcases the physical spaces in which our readers think, the digital spaces they frequent, the music they listen to, and their favourite sections of The Economist. These are navigated via a 3D 'ideas sculpture' that grows over time as people add their own spaces to it. Taxi Grand Prix by Dare Digital 500C Feelgood Playlist by AKQA


		EVENTS
		IAB EVENTS Affiliate workshop: making the most of your affiliate programme 19th August - IAB Offices In conjunction with the IAB's Affiliate Marketing Council this workshop seeks to give delegates practical hands on experience and insights on the latest thinking and trends within affiliate marketing. More info Mobile forum 26th August - IAB Offices The IAB Mobile forum will give you practical, hands-on advice on how to establish your brand in the mobile environment - how to set up your mobile strategy, how to make the most of the different aspects of it and importantly, how to measure success. If you are a brand considering using mobile, or a brand already involved in mobile advertising who wants to learn how to do it right, don't miss this event! More info INDUSTRY EVENTS i-Design 09 - Is it real? 24th September 2009, London A one day conference for interactive designers and the digital arts. Acclaimed speakers will explore how our digital future looks set to progress and what role interactive design will take in our cultural and social life. Includes FREE portfolio clinic and new work screenings. More info Streaming Media Europe 15th and 16th October, London The business and technology of online video. Essential coverage for the internet advertising industry: Social media, user-generated content - Content creation and production - Multiplatform delivery by PC, mobile, TV, gaming devices - OTT vs. IPTV - Internet radio and online music services. PLUS 20% discount for IAB members. Enter the priority code IABSMEu09. More info For more information on IAB and other industry events.

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